I often get asked: "What is Software Services or Software-as-a-Service (SaaS)?" or "Should we move our software to a SaaS model?"
A: This is a question I hear a lot from software vendors that I work with. SaaS is a software business model in which customers pay a monthly or recurring fee to use software hosted by the ISV or other provider. For more about what is software services or SaaS, click here. Just because SaaS is growing in adoption in certain customer segments does not mean you should necessarily move your software to a SaaS model. Many considerations need to go into making any large business model change, and the switch to software services can have a significant impact across your business.
Check out this article for help on evaluating the different software business models available to you.
For more software marketing tips and Q&A, take a look at our main software marketing help page. Or you can go there to ask a question of an expert.
You can also check out this article for some top tips on developing your software marketing plan.