Virtual events can range from using web video conferencing for a sales meeting with a single client to participating in a virtual webinar or tradeshow with thousands of attendees.
A number of excellent, easy-to-use solutions exist to host your online meeting or webinar. Personally, I've used and participated in WebEx meetings many times and always had a positive experience, although their costs can add up quickly as meetings get larger or more frequent. There are more affordable and just as capable and reliable web video conferencing choices out there also.
If you're thinking about hosting your own webinar, web conferencing vendors like iLinc can not only provide the service to host the meeting, but help with registration signup, marketing data gathering & reports, and marketing followup after the event.
Vendors have relied on sales meetings, seminars and tradeshows for decades as forums to market and sell their products and network with potential customers and partners. The same marketing benefits can also be realized from hosting web video conferencing meetings or participating in web seminars (webinars) and virtual conferences, provided you have an up-front plan in place: treat it as you would a "real" face-to-face meeting or seminar (there's a lot of planning that has to go into those) and that will allow you to reap the full rewards from the online versions also.
There are several things about virtual events that make them attractive: they typically cost less to host, make more effective use of attendees time (thus you may get more of them), and you can provide a link on your website to a replay of the event for as long as you want to afterward for ongoing marketing and education.
Here are some top best practices for getting the most out of virtual events using web video conferencing:
By working with the right web video conferencing provider, and following the best practices above, you can reap significant benefits from web meetings and seminars at a fraction of the cost of face-to-face.
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