Software Proposal Template

Create Compelling Software Sales Proposals

Download our Software Proposal Template to quickly and easily create compelling sales proposals for your software product or service.

A professional software proposal shows prospective clients that you take their needs seriously, that you focus on high-quality, professional deliverables, and that you have a proven track record.

Our Software Sales Proposal Template includes:

  • 12-page professional proposal presentation template in Microsoft PowerPoint
  • 5-page proposal template and outline in Microsoft Word
  • Guidebook on “How to Write a Winning Business Proposal”

Subscribe to our Free Newsletter

new Go-to-Market Toolkit

We have just launched our Go-to-Market Toolkit, with guides, templates and checklists to plan a successful software launch. 

Check out the Toolkit here, or you can get a free Go-to-Market Checklist one-pager if you sign up for our FREE monthly newsletter here.

If you prefer, you can also check out our other software marketing downloads.

software proposal template

Download Now for Just $9.95!

This easy-to-use template will help you create a software proposal with a clear goal, and will answer your customer's key questions:

The goal of your software proposal should be to persuade your prospective customer to select your product or service. The best proposals clearly articulate how the proposed solution meets the customer's needs, describe tangible benefits to the customer, and give a single specific action for the customer to move forward toward the purchase.

The proposal must answer the following questions as concisely as possible:

  • WHAT are you proposing?
  • HOW do you plan to deliver the proposed solution?
  • WHEN you will complete the delivery?
  • HOW MUCH will it cost?
  • WHY the customer should move forward with the proposed solution?

Don't be tempted to include too much detail in your proposal. Successful proposals include just enough detail to convince the customer to buy, but not too much. Make it easy to read, but be sure to cover all the items above. Include just enough information on each item to convince the customer to move forward with a purchase decision. You can provide additional detail to follow or as backup in a Statement of Work.

Our Software Sales Proposal Template is designed to cover these specific requirements in a format that is clear and concise. It will help you highlight your strengths, show your customer that you understand their requirements, and clearly describe the benefits they will receive from the proposed solution.

software proposal template

Download Now for Just $9.95!

Software Proposal Template: Table of Contents

Cover page

Executive Summary


Current State / Problem Description

Proposed Approach


Implementation Plan




Next Steps

  1. Home
  2.  ›
  3. Software Marketing Downloads
  4.  ›
  5. Software Proposal Template Package

Recent Articles

  1. Developing Your Software Marketing Plan

    Mar 21, 19 11:16 AM

    Tips and resources for developing your software marketing plan. If you sell software or services, get help with refining your marketing strategy.

    Read More

  2. Successful Software Launch Strategies: Six Top Tips

    Mar 19, 19 09:45 AM

    Don't make your software launch an afterthought. Plan a strong app marketing strategy with these six tips to developing your launch strategy to boost a strong software product introduction.

    Read More

  3. Software Marketing Download Products, Templates, and Tools

    Mar 14, 19 10:01 AM

    These software marketing download templates will improve your software marketing, software sales, and business planning.

    Read More