Software Proposal Template

Create Compelling Software Sales Proposals

This Software Proposal Template lets you quickly and easily create compelling sales proposals for your software product or service.

A professional software proposal shows prospective clients that you take their needs seriously, that you focus on high-quality, professional deliverables, and that you have a proven track record.

Our Software Sales Proposal Template includes:

  • 12-page professional proposal presentation template in Microsoft PowerPoint
  • 5-page proposal template and outline in Microsoft Word
  • Guidebook on “How to Write a Winning Business Proposal”

Download the template package here in our Seven Steps Marketing Store.

software proposal template

This easy-to-use template will help you create a software proposal with a clear goal, and will answer your customer's key questions:

The goal of your software proposal should be to persuade your prospective customer to select your product or service. The best proposals clearly articulate how the proposed solution meets the customer's needs, describe tangible benefits to the customer, and give a single specific action for the customer to move forward toward the purchase.

The proposal must answer the following questions as concisely as possible:

  • WHAT are you proposing?
  • HOW do you plan to deliver the proposed solution?
  • WHEN you will complete the delivery?
  • HOW MUCH will it cost?
  • WHY the customer should move forward with the proposed solution?

Don't be tempted to include too much detail in your proposal. Successful proposals include just enough detail to convince the customer to buy, but not too much. Make it easy to read, but be sure to cover all the items above. Include just enough information on each item to convince the customer to move forward with a purchase decision. You can provide additional detail to follow or as backup in a Statement of Work.

Our Software Sales Proposal Template is designed to cover these specific requirements in a format that is clear and concise. It will help you highlight your strengths, show your customer that you understand their requirements, and clearly describe the benefits they will receive from the proposed solution.

software proposal template

Click the button below to get the Software Proposal Template in our Seven Steps Marketing shopify store.

Software Proposal Template - Table of Contents

Cover page

Executive Summary


Current State / Problem Description

Proposed Approach


Implementation Plan




Next Steps

Tips for Successful Software Proposals

Using our template, you are well on your way to creating successful software proposals.  Here are some tips to make your proposal really stand out from the pack:

  1. Always personalize your proposal to the target customer and opportunity.
  2. Make your proposal as specific as possible so it is clear to the client what they will receive.
  3. List the assumptions going into your proposal, and what the client needs to do.
  4. Include a clear next step.
  5. Include your contact information on every page of the proposal (use a header or footer).

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