Software Promotion Tactics

Send A Holiday Greeting Card

Sending a holiday or birthday greeting card can be a positive software promotion tactic. Or consider sending a calendar for the New Year. It can add a personal touch to your relationship with your customers, without being too personal.

This article provides some tips on putting together effective business greeting cards, and links to some excellent resources for creating and mailing greeting cards as a software promotion strategy. Right now, PsPrint is offering up to 60% off holiday printing until the end of the year, including full color greeting cards, postcard printing, brochures, stickers, calendars and more.

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Greeting Card as a Software Promotion idea

Here are my top tips for planning and designing your greeting card or calendar as a software promotion:

  1. Consider the best timing for your greeting card or calendar. Christmas is an obvious time... although your card may get lost under a pile of paper on your customer’s desk by the time they’re done with the holiday season. Instead, a New Year card can be a good way to engage a business customer. Birthday cards are good too, so long as it is appropriate for your business (ie, not considered too personal).
  2. Keep your card simple, and remember basic business etiquette. The message should be professional (no jokes that could be misinterpreted), but that does not mean it needs to be boring.
  3. Include a handwritten note when possible, even if it’s just a brief phrase such as “Happy Holidays, Susan!”
  4. Don’t forget to include a copy of your business card and/or brochure in the greeting card.

There are plenty of resources online to help design and mail your greeting card. Many can be completed with rapid turnaround if needed. One excellent resource I have found to design and mail your cards quickly and professionally is PsPrint, and best of all you can do it all online if you want. 


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