Sending a holiday or birthday greeting card can be a positive software promotion tactic. Or consider sending a calendar for the New Year. It can add a personal touch to your relationship with your customers, without being too personal.
This article provides some tips on putting together effective business greeting cards, and links to some excellent resources for creating and mailing greeting cards as a software promotion strategy. Right now, PsPrint is offering up to 60% off holiday printing until the end of the year, including full color greeting cards, postcard printing, brochures, stickers, calendars and more.
Here are my top tips for planning and designing your greeting card or calendar as a software promotion:
There are plenty of resources online to help design and mail your greeting card. Many can be completed with rapid turnaround if needed. One excellent resource I have found to design and mail your cards quickly and professionally is PsPrint, and best of all you can do it all online if you want.