Do you wish you had a software marketing tool that would help you decide on the best way to market and sell your software product, solution or tech service?
The Software Marketing Advisor 7-Step Toolkit provides everything you need to optimize your sales and marketing strategy in a single package - templates, how-to guides, worksheets and checklists. The toolkit includes access to all of the items in our Seven Steps Marketing Store.
Follow the 7-step process to quickly create a marketing strategy aligned with business goals.
Be able to make fast decisions about which marketing opportunities to focus on.
Stop wasting time and money on marketing efforts that don't drive business.
Easily plan your marketing budget and measure the ROI of sales and marketing efforts.
Most small tech businesses don't have a full-time marketing strategy person. Even with a marketing specialist to help with logistics and execution, the responsibility of marketing planning usually falls to the business owner who is already wearing far too many hats, and has no training or expertise in marketing strategy.
Software and technology business owners, in particular, are often analytical types who see sales and marketing as fuzzy and foreign. We aim to help tech business leaders understand that marketing and sales strategy is an analytical process. With the right tools, they can easily apply this process to their business.
Some of the most common marketing challenges include:
What does it take to develop a strong software marketing strategy?
As a business leader, you probably already have a good understanding of your customers, your market ecosystem (other companies in your market segment), and your product/service value proposition. However, you may be lacking the right process and methodologies to pull it all together into a cohesive marketing strategy.
With the Software Marketing Toolkit, you follow along with our proven 7-step process to combine your business knowledge with our marketing tools and templates to produce an optimized marketing strategy that you can use to inform and direct all your marketing decisions.
Our proprietary 7-step Marketing Strategy Process is based on over 20 years of experience in technology marketing strategy and planning. We have used this system successfully with dozens of software and services companies to help them optimize their marketing. Now, with the Toolkit we will help you apply this same process step-by-step to your business.
Sign up using the form below and you'll receive more details about the 7-Step Marketing Toolkit and how to sign up. You'll also receive our free monthly Software Business Advisor newsletter which includes regular software marketing guidance and help. You can also contact us here with any specific questions.
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