A strong software marketing plan and software strategy is critically important given the fast pace of change in the software industry today. But developing it can be a real challenge. In fact, many vendors do not even have an up-to-date software business plan or marketing strategy. This is a big mistake. With the industry trend toward SaaS (Software as a Service) and the service-oriented changes in IT today, you may be leaving significant business growth and revenue on the table if you're assuming that sticking with your perpetual software license model is the right long-term strategy.
In addition to our by-the-hour or longer-term consulting, we offer shorter fixed-price consulting services to assist software services vendors in creating a winning software marketing plan, business plan and marketing strategy:
The satisfaction of our clients is of utmost priority to us. If for any reason the end result is not satisfactory, or we are not able to provide valuable insight into your specific market or situation, the fee is refundable. This initial fixed-price fee can also be put toward discounting a follow-on longer-term consulting engagement if that is required.
Mar 28, 20 01:12 PM
Switching to a SaaS model might benefit an ISV in the current economic climate, with lower initial customer startup costs and ability to scale in small bites.
Mar 27, 20 07:09 PM
Resources for download including software marketing templates, tools, whitepapers, etc
Oct 28, 19 08:37 PM
Check out these top tips and templates to help you increase your software sales.