A strong software marketing plan and software strategy is critically important given the fast pace of change in the software industry today. But developing it can be a real challenge. In fact, many vendors do not even have an up-to-date software business plan or marketing strategy. This is a big mistake. With the industry trend toward SaaS (Software as a Service) and the service-oriented changes in IT today, you may be leaving significant business growth and revenue on the table if you're assuming that sticking with your perpetual software license model is the right long-term strategy.
In addition to our by-the-hour or longer-term consulting, we offer shorter fixed-price consulting services to assist software services vendors in creating a winning software marketing plan, business plan and marketing strategy:
The satisfaction of our clients is of utmost priority to us. If for any reason the end result is not satisfactory, or we are not able to provide valuable insight into your specific market or situation, the fee is refundable. This initial fixed-price fee can also be put toward discounting a follow-on longer-term consulting engagement if that is required.
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This page provides helpful tips for software advertising and marketing. Whether you sell consumer or business software, follow this guide to software marketing to increase sales of your software.