Software Marketing Help

Take the First Step to More Effective Software Marketing

So you know you need software marketing help, but you're not sure where to start?

I make it easy to get started on your journey to more effective software marketing.  I'll apply my 20 years of experience in technology marketing to give you the nudge you need to easily apply strong marketing principles to your business.

So what are you waiting for!  For the first step, I recommend one of two choices:

  1. Schedule a Software Marketing Consult session - for $99 I'll answer your questions, help coach you on ways to apply marketing strategy to grow your business, and give you some tangible next steps to market your software.  Contact me to get started or keep reading below.
  2. Software Marketing Audit & Review - this fast $499 engagement gives you a written report-out and review of your messaging, your website, your market, positioning and competition.  It also includes a detailed review of your website and current positioning, any marketing materials you have, and detailed recommendations to improve your marketing.  Learn more and sign up for the Software Marketing Audit here.

Below is more information on our software business coaching services. These are not time-consuming, expensive engagements with a software marketing consultant to write a lengthy plan that no one reads. Instead, we have two ways to engage in an effective way that will make a real difference to your business.

First, you can choose our pay-as-you-go, one-off coaching sessions to get you unstuck in your marketing, sales or business strategy efforts - keep reading for more info.

Or, if you prefer, you can sign up for group or individual coaching or DIY marketing help, on an ongoing basis with our 7-Step Software Marketing Toolkit program which you can check out here.

Featured Downloads

Software-as-a-Service Business Plan Template

A detailed business plan template for SaaS businesses.

Software Company Business Plan Template

An easy-to-use business plan for software product companies.

Software Marketing Plan Template

This marketing plan template is customized for software firms.

Check out our other software marketing downloads here.

Get Software Marketing Help Now - Schedule a Marketing Coaching Session

Keep reading for details below, or go ahead and sign up for a coaching session using the links above, or send me an email.

These coaching sessions help my clients get "unstuck" in their marketing and sales, helping drive their business to the next level. If you're not sure if coaching is for you, then sign up for a FREE 20 minute introductory session.

Here's how the individual, pay-as-you-go coaching program works:

We schedule 45-60 minute software business coaching sessions - at a cost of $150 per session, including unlimited email followup - to give you some ideas about how to take your software business to the next level. Our focus will be on tactical steps that you can take in the next couple of months to really impact your sales growth - whether that is finding leads, driving traffic, keeping existing customers, or wherever you need a little help to move your business forward. I can provide software marketing help, guidance on business planning, sales strategy and lead generation, data monetization strategy, or ideas for market research...

How It Works

Use the links above to sign up to schedule a 45-60 minute Skype or phone call - or start with a free 20-minute session. The total cost of the full session is $150. If Skype or phone are not an option - for example, if time zones don't permit (I am in the US East Coast) - then we can use the equivalent amount of time via email.

I will provide you some questions via email to think about before the call. Then we will use the one hour to define some specific, immediate activities that will help you market your app, generate sales leads, get traffic to your website, or whatever else you need to focus on.

The output will be a list of up to ten specific things that you can do to impact your business. Not business fluff... but detailed, actionable steps.

Then over the next month I will follow up regularly via email, provide additional guidance as the action items progress, and basically be your coach, providing software marketing help along the way to make sure the action item list we came up with actually gets implemented.

You may think you don't have time to focus on marketing... but we're only talking a one-hour commitment of your time that can make a substantial impact to your business. Why not give it a try?

Click on the links above to schedule a time to talk, and take action to build a business you can be proud of.

We want you to be happy about your coaching session. If for any reason you are not satisfied after your session, we offer a full refund, no questions.

  1. Home
  2.  ›
  3. Software Marketing Coaching