Need a Software Marketing Consultant?

Let Us Drive Your Software Business to the Next Level

An experienced software marketing consultant can help you with software marketing strategy and business planning.

We have helped software companies through the business model transition to software services, cloud computing, SaaS, and mobile computing. We helped our clients evaluate their market and competition, plan their business model, and develop marketing and sales strategies.

If you just need a little software marketing or business planning help, take a look at our software marketing coaching services.

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Recent Articles

  1. Marketing Information Technology Services - 7 Steps to Success

    Jul 26, 21 08:55 PM

    Seven tips for marketing information technology services, planning your IT marketing strategy, and selling IT services successfully.

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  2. Marketing Your Software Consulting Business, Selling IT Services

    Jul 26, 21 08:54 PM

    Provides marketing and sales tips for software consulting business. If you do software development consulting or are selling IT services then see our useful marketing tools and advice.

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  3. Tradeshows as a Software Marketing Tactic: Should You Attend?

    Jul 21, 21 08:21 PM

    How important are tradeshows as a software marketing tactic? They're definitely less important now than they used to be. Here are some things to consider before exhibiting at a show.

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Our Software Marketing Consultant Expertise

Some of our software marketing and planning services include:

Please contact us for more information.


"I am absolutely delighted with your work delivered on this project. It was creative, intuitive and delivered with the absolute minimum of input from me. Perfect!"

--- Colin Sheard, Synapse

"Much value for money. Very cooperative."

--- Wim Feijen, General Manager, Go2People

You can also check out some of our other fixed-price services here, or we can quote a specific project that meets your business needs.  Some specific areas of expertise include:

  • Software and SaaS business planning,
  • SaaS business metrics,
  • Software marketing strategy,
  • Software niche market research and competitive analysis,
  • Software or services product pricing/positioning and licensing model,
  • Transitioning to Software-as-a-Service (SaaS),
  • Planning for-fee consulting services to complement your software product.
  • Software services readiness assessment of end user companies (in partnership with software vendor), utilizing this SaaS checklist
  • Software pricing and packaging/versioning strategies.

For additional information, please contact us at joanna@software-marketing-advisor.com.
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