Recommended Software Marketing Books

These are definitely my favorite software marketing books, and all are related to the marketing, sales, strategy, or the business of software. Most are fairly recent but I've kept one or two oldies but goodies - like "Crossing the Chasm" - because I think there's still a lot to be learnt from them. Please note that some of the links below are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link.

As time allows, I'll add my reviews/comments to each of these... but for now here's the list and the links, with those that I've reviewed listed below.


Subscribe to our Free Newsletter



new Go-to-Market Toolkit

We have just launched our Go-to-Market Toolkit, with guides, templates and checklists to plan a successful software launch. 

Check out the Toolkit here, or you can get a free Go-to-Market Checklist one-pager if you sign up for our FREE monthly newsletter here.

If you prefer, you can also check out our other software marketing downloads.

Software Marketing Books on Amazon

Book Reviews

Here are my reviews of these books also:

  • The Ultimate Marketing Toolkit by Paula Peters. This book provides a lot of useful tips, from do-it-yourself marketing, step-by-step instructions for creating your business cards, a professional bio, letters, brochures, press releases, ads, web site content to newsletters.



  1. Home
  2.  ›
  3. Software Marketing Resources
  4.  ›
  5. Software Marketing Books

Recent Articles

  1. Software Business Plan and Marketing Strategy

    Apr 26, 19 03:33 PM

    Get tips on defining the best software business plan -- one-time software license, SaaS, subscription, or a hybrid model? Read more to learn how to write a strong business plan.

    Read More

  2. Hiring a Software Marketing Firm - What to Look For

    Apr 04, 19 10:05 AM

    Thinking of hiring a software marketing firm? Get some tips on what to look for, what to avoid, and how to manage the process of marketing outsourcing.

    Read More

  3. Software Marketing Consultant Services

    Apr 03, 19 02:18 PM

    Need the help of a software marketing consultant? We provide services to help with marketing strategy and business planning for your software company.

    Read More