Recommended Software Marketing Books

These are definitely my favorite software marketing books, and all are related to the marketing, sales, strategy, or the business of software. Most are fairly recent but I've kept one or two oldies but goodies - like "Crossing the Chasm" - because I think there's still a lot to be learnt from them. Please note that some of the links below are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link.

As time allows, I'll add my reviews/comments to each of these... but for now here's the list and the links, with those that I've reviewed listed below.


Subscribe to our Free Newsletter

Recent Articles

  1. Marketing Niche Software: How to Grow with Market Segmentation

    Jan 11, 21 02:14 PM

    Want to optimize your software marketing? Marketing niche software can be a great way to do it. We'll show you how to find profitable niches for your software and grow your business.

    Read More

  2. Marketing Niche Software: How to Find Your Focus

    Dec 20, 20 04:25 PM

    Marketing niche software can be a recipe for success by keeping the focus on addressing a specific usage and market really, really well. Read this article to learn how.

    Read More

  3. Software Marketing Research: Tips for Software Market Research Online

    Nov 29, 20 07:39 PM

    Software marketing research is the first step in planning your software business or software marketing strategy. Follow these tips for doing effective software services research online.

    Read More

Software Marketing Books on Amazon

Book Reviews

Here are my reviews of these books also:

  • The Ultimate Marketing Toolkit by Paula Peters. This book provides a lot of useful tips, from do-it-yourself marketing, step-by-step instructions for creating your business cards, a professional bio, letters, brochures, press releases, ads, web site content to newsletters.



  1. Home
  2.  ›
  3. Software Marketing Resources
  4.  ›
  5. Software Marketing Books