Recommended Software Marketing Books

These are definitely my favorite software marketing books, and all are related to the marketing, sales, strategy, or the business of software. Most are fairly recent but I've kept one or two oldies but goodies - like "Crossing the Chasm" - because I think there's still a lot to be learnt from them. Please note that some of the links below are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link.

As time allows, I'll add my reviews/comments to each of these... but for now here's the list and the links, with those that I've reviewed listed below.


Check out the Software Marketing Store

Find helpful ebooks, marketing templates, strategy worksheets, and more.

Subscribe to our Free Newsletter

new Go-to-Market Toolkit

We have just launched our Go-to-Market Toolkit, with guides, templates and checklists to plan a successful software launch. 

Check out the Toolkit here, or you can get a free Go-to-Market Checklist one-pager if you sign up for our FREE monthly newsletter here.

If you prefer, you can also check out our other software marketing downloads.

Software Marketing Books on Amazon

Book Reviews

Here are my reviews of these books also:

  • The Ultimate Marketing Toolkit by Paula Peters. This book provides a lot of useful tips, from do-it-yourself marketing, step-by-step instructions for creating your business cards, a professional bio, letters, brochures, press releases, ads, web site content to newsletters.



  1. Home
  2.  ›
  3. Software Marketing Resources
  4.  ›
  5. Software Marketing Books

Recent Articles

  1. Software Sales: Six Key Elements to Selling Software

    Oct 28, 19 08:37 PM

    Check out these top tips and templates to help you increase your software sales.

    Read More

  2. How to Sell Software Online

    Oct 28, 19 08:21 PM

    Learn how to sell software online: what steps do you need to take to sell software online? Where are the best websites to sell software online? Follow these seven steps to improve your online software…

    Read More

  3. What's Different About Selling Software Online?

    Oct 03, 19 02:02 PM

    What is different about selling software online? You may be wondering how is selling software online different from selling any other ecommerce product. After all, isn't selling software online more o…

    Read More