These are definitely my favorite software marketing books, and all are related to the marketing, sales, strategy, or the business of software. Most are fairly recent but I've kept one or two oldies but goodies - like "Crossing the Chasm" - because I think there's still a lot to be learnt from them. Please note that some of the links below are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link.
As time allows, I'll add my reviews/comments to each of these... but for now here's the list and the links, with those that I've reviewed listed below.
Here are my reviews of these books also:
Jun 01, 20 04:34 PM
The software and software services business is changing, and with that the software proposal is ever more important. Here are 5 tips for writing a winning software proposal.
May 18, 20 08:52 PM
Need a compelling software tagline for your company, product or service? Here are our top tips for writing strong taglines for cost-effective software marketing.
May 08, 20 03:43 PM
Here's a free sample business plan template that can be used as a starting point to plan your software/services business.