Recommended Software Marketing Books

These are definitely my favorite software marketing books, and all are related to the marketing, sales, strategy, or the business of software. Most are fairly recent but I've kept one or two oldies but goodies - like "Crossing the Chasm" - because I think there's still a lot to be learnt from them. Please note that some of the links below are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link.

As time allows, I'll add my reviews/comments to each of these... but for now here's the list and the links, with those that I've reviewed listed below.


Subscribe to our Free Newsletter



new Go-to-Market Toolkit

We have just launched our Go-to-Market Toolkit, with guides, templates and checklists to plan a successful software launch. 

Check out the Toolkit here, or you can get a free Go-to-Market Checklist one-pager if you sign up for our FREE monthly newsletter here.

If you prefer, you can also check out our other software marketing downloads.

Software Marketing Books on Amazon

Book Reviews

Here are my reviews of these books also:

  • The Ultimate Marketing Toolkit by Paula Peters. This book provides a lot of useful tips, from do-it-yourself marketing, step-by-step instructions for creating your business cards, a professional bio, letters, brochures, press releases, ads, web site content to newsletters.



  1. Home
  2.  ›
  3. Software Marketing Resources
  4.  ›
  5. Software Marketing Books

Recent Articles

  1. Developing Your Software Marketing Plan

    Mar 21, 19 11:16 AM

    Tips and resources for developing your software marketing plan. If you sell software or services, get help with refining your marketing strategy.

    Read More

  2. Successful Software Launch Strategies: Six Top Tips

    Mar 19, 19 09:45 AM

    Don't make your software launch an afterthought. Plan a strong app marketing strategy with these six tips to developing your launch strategy to boost a strong software product introduction.

    Read More

  3. Software Marketing Download Products, Templates, and Tools

    Mar 14, 19 10:01 AM

    These software marketing download templates will improve your software marketing, software sales, and business planning.

    Read More