Recommended Software Marketing Books

These are definitely my favorite software marketing books, and all are related to the marketing, sales, strategy, or the business of software. Most are fairly recent but I've kept one or two oldies but goodies - like "Crossing the Chasm" - because I think there's still a lot to be learnt from them. Please note that some of the links below are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link.

As time allows, I'll add my reviews/comments to each of these... but for now here's the list and the links, with those that I've reviewed listed below.


Subscribe to our Free Newsletter

Recent Articles

  1. Working with a Software Reseller and Finding Software Distributors

    Apr 21, 21 08:22 PM

    Working with a software reseller can ease the problem of how to scale your software sales and support. Here are some key tips for success in working with a computer software reseller.

    Read More

  2. The Software Sales Cycle is Changing

    Apr 14, 21 08:47 PM

    Understand how the software sales cycle is shortening due to a number of factors in the current software marketplace and what to do about it.

    Read More

  3. SaaS Business Plan Tips: Five Keys to a Successful SaaS Startup

    Apr 08, 21 08:55 PM

    A strong SaaS business plan is critical for a successful SaaS startup. Any software business needs a plan... but this is especially true for software as a service companies.

    Read More

Software Marketing Books on Amazon

Book Reviews

Here are my reviews of these books also:

  • The Ultimate Marketing Toolkit by Paula Peters. This book provides a lot of useful tips, from do-it-yourself marketing, step-by-step instructions for creating your business cards, a professional bio, letters, brochures, press releases, ads, web site content to newsletters.



  1. Home
  2.  ›
  3. Software Marketing Resources
  4.  ›
  5. Software Marketing Books