These are definitely my favorite software marketing books, and all are related to the marketing, sales, strategy, or the business of software. Most are fairly recent but I've kept one or two oldies but goodies - like "Crossing the Chasm" - because I think there's still a lot to be learnt from them. Please note that some of the links below are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link.
As time allows, I'll add my reviews/comments to each of these... but for now here's the list and the links, with those that I've reviewed listed below.
Here are my reviews of these books also:
Sep 13, 19 04:47 PM
The top factors for successful B2B direct mail marketing: the list, the offer, and the results.
Sep 12, 19 03:22 PM
How to use B2B internet marketing to influence your software buyers.
Sep 10, 19 03:20 PM
This page provides helpful tips for software advertising and marketing. Whether you sell consumer or business software, follow this guide to software marketing to increase sales of your software.