Welcome to the site blog for Software-Marketing-Advisor.com, highlighting recent additions and updates to the website, as well as other information. Also check out our Software Marketing and Strategy Blog here.
The top factors for successful B2B direct mail marketing: the list, the offer, and the results.
How to use B2B internet marketing to influence your software buyers.
This page provides helpful tips for software advertising and marketing. Whether you sell consumer or business software, follow this guide to software marketing to increase sales of your software.
Confused by all the software business model options available today? Check out this methodology to develop a custom software services strategy for your software company.
How is SaaS marketing different from marketing a licensed software product? Find out the main differences in how to market and how to sell SaaS compared to licensed software marketing.
Learn about software resell rights, and how to resell software for profit or find partners to resell your software. Done right, software reselling can accelerate profits for both developer & reseller
Working with a software reseller can ease the problem of how to scale your software sales and support. Here are some key tips for success in working with a computer software reseller.
6 top best practices for getting the most out of web video conferencing for sales presentations
Understand how the software sales cycle is shortening due to a number of factors in the current software marketplace and what to do about it.
A strong SaaS business plan is critical for a successful SaaS startup. Any software business needs a plan... but this is especially true for software as a service companies.
How important is your software name? In naming software products or services, or if you are trying to find a good name for a software company, follow these top ten tips for software product naming.
Resource for software marketing, software sales, & the business of software for software companies and tech services firms, with a specific focus on SaaS and Big Data.
Get our Software Marketing Tool Kit to align your software marketing with your product / service business goals. Follow the 7 steps needed to establish a winning market strategy.
How to ensure your services and software pricing does not create channel conflicts.
Developing a marketing software strategy can be a challenge for software startups that don’t have a background in marketing. These are our recommended software marketing strategies.