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These software marketing download templates will improve your software marketing, software sales, and business planning.
Resource for software marketing, software sales, & the business of software for software companies and tech services firms, with a specific focus on SaaS and Big Data.
What SaaS metrics should you use to track the health of your software as a service business? Learn more about measuring success in the SaaS model.
Use this SaaS checklist to assess whether your business customer is ready for Software as a Service or not
Switching to a SaaS model might benefit an ISV in the current economic climate, with lower initial customer startup costs and ability to scale in small bites.
Learn how to sell software online: what steps do you need to take to sell software online? Where are the best websites to sell software online? Follow these seven steps to improve your online software sales.
Seven tips for marketing information technology services, planning your IT marketing strategy, and selling IT services successfully.
Provides marketing and sales tips for software consulting business. If you do software development consulting or are selling IT services then see our useful marketing tools and advice.
How important are tradeshows as a software marketing tactic? They're definitely less important now than they used to be. Here are some things to consider before exhibiting at a show.
I hear this question a lot: What is Software Services or SaaS? Should we move our software to a SaaS model? Click here for my advice.
A Hybrid SaaS Model can be a good option for software vendors who are considering the move to SaaS or Software as a Service.
Guidance and examples to help you write a business plan for your software/services company considering new services business models.
Inbound marketing for software companies draws in your buyers, rather than pushing your product with outbound techniques. Learn why this is best for software firms.
This article covers top tips for marketing and selling software online. Web software marketing can be challenging if you don't bring strong traffic and convert them to buyers. Here's how to succeed.
Understand the market for software as a service and what it means for your software company