Welcome to the site blog for Software-Marketing-Advisor.com, highlighting recent additions and updates to the website, as well as other information. Also check out our Software Marketing and Strategy Blog here.
A strong app marketing strategy ensures that your sales and marketing efforts don’t go to waste – you have limited resources, so make sure those resources are focused on your business goals. Follow these 7 steps to develop a focused software marketing strategy.
This summary of the mobile application market will save you time doing mobile apps market research, and help you complete your custom mobile app market analysis quickly and easily.
The Software Business Advisor is our free monthly newsletter with information about trends in the software business, software marketing tips, software sales help, and business planning.
Resource for software marketing, software sales, & the business of software for software companies and tech services firms, with a specific focus on SaaS and Big Data.
Providing value-add business software services can help you avoid commoditizing your software business with your SaaS offering. Find out how to add software services as part of your revenue stream.
My recommended software marketing resource list for software vendors
Download this template for your app go-to-market strategy and launch marketing plan
It’s always a challenge to properly plan your B2B software marketing when you are wearing all the other hats to run your small software firm.But there are actually some easy steps you can take to make sure your marketing decisions are more strategic and align with your business goals. This will give you a strategic framework to quickly select which marketing opportunities are the best ones to drive your business forward.
So don't procrastinate your software marketing strategy any more. Check out the post to learn more.
Do you know your target customers? Do you have a clear picture of your software customer profile? How to identify your most profitable prospects and target your software marketing message.
Develop effective business marketing strategies that will grow your software or services business
What SaaS metrics should you use to track the health of your software as a service business? In the SaaS model, key business metrics are different from a traditional software company.
This software company business plan package includes all the components needed to plan your own software company: detailed software business plan template, financial sheets, marketing plan and more.
How is SaaS marketing different from marketing a licensed software product? Find out the main differences in how to market and how to sell SaaS compared to licensed software marketing.
Don't make your software launch an afterthought. Plan a strong app marketing strategy with these six tips to developing your launch strategy to boost a strong software product introduction.
A strong SaaS business plan is critical for a successful SaaS startup. Any software business needs a plan... but this is especially true for software as a service companies. Find out why.