Welcome to the site blog for Software-Marketing-Advisor.com, highlighting recent additions and updates to the website, as well as other information. Also check out our Software Marketing and Strategy Blog here.
Do you know your target customers? Do you have a clear picture of your software customer profile? How to identify your most profitable prospects and target your software marketing message.
Develop effective business marketing strategies that will grow your software or services business
What SaaS metrics should you use to track the health of your software as a service business? In the SaaS model, key business metrics are different from a traditional software company.
This software company business plan package includes all the components needed to plan your own software company: detailed software business plan template, financial sheets, marketing plan and more.
How is SaaS marketing different from marketing a licensed software product? Find out the main differences in how to market and how to sell SaaS compared to licensed software marketing.
Don't make your software launch an afterthought. Plan a strong app marketing strategy with these six tips to developing your launch strategy to boost a strong software product introduction.
A strong SaaS business plan is critical for a successful SaaS startup. Any software business needs a plan... but this is especially true for software as a service companies. Find out why.
Tips to help you define your ideal target customer profile. Identifying your best target customers is critical to optimizing the value you deliver and the profit you can realize from each prospect.
A strong app marketing strategy ensures that your sales and marketing efforts don’t go to waste – you have limited resources, so make sure those resources are focused on your business goals. Follow these 7 steps to develop a focused software marketing strategy.
My recommended software marketing resource list for software vendors
Confused by all the software business model options available today? Check out this methodology to develop a custom software services strategy for your software company.
Understand how the software sales cycle is shortening due to a number of factors in the current software marketplace and what to do about it.
Working with a software reseller can ease the problem of how to scale your software sales and support. Here are some key tips for success in working with a computer software reseller.
Learn about software resell rights, and how to resell software for profit or find partners to resell your software. Done right, software reselling can accelerate profits for both developer & reseller
The software and software services business is changing, and with that the software proposal becomes ever more important. Understand these 5 key points for writing a winning software proposal.