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Seven tips for marketing information technology services, planning your IT marketing strategy, and selling IT services successfully.
Provides marketing and sales tips for software consulting business. If you do software development consulting or are selling IT services then see our useful marketing tools and advice.
How important are tradeshows as a software marketing tactic? They're definitely less important now than they used to be. Here are some things to consider before exhibiting at a show.
I hear this question a lot: What is Software Services or SaaS? Should we move our software to a SaaS model? Click here for my advice.
A Hybrid SaaS Model can be a good option for software vendors who are considering the move to SaaS or Software as a Service.
Guidance and examples to help you write a business plan for your software/services company considering new services business models.
Inbound marketing for software companies draws in your buyers, rather than pushing your product with outbound techniques. Learn why this is best for software firms.
This article covers top tips for marketing and selling software online. Web software marketing can be challenging if you don't bring strong traffic and convert them to buyers. Here's how to succeed.
Understand the market for software as a service and what it means for your software company
This software company business plan package includes all the components needed to plan your own software company: detailed software business plan template, financial sheets, marketing plan and more.
The best marketing strategies for technology companies are those that communicate the benefit of your solution to those that need it, in language that resonates.
How to use B2B internet marketing to influence your software buyers.
A SaaS marketing funnel is a marketing or sales funnel for a SaaS product. It describes the step-by-step customer journey, forming your marketing backbone.
How is SaaS marketing different from marketing a licensed software product? Find out the main differences in how to market and how to sell SaaS compared to licensed software marketing.
This page provides helpful tips for software advertising and marketing. Whether you sell consumer or business software, follow this guide to software marketing to increase sales of your software.