Software Marketing Site Blog: What's New at Software-Marketing-Advisor.com

Welcome to the site blog for Software-Marketing-Advisor.com, highlighting recent additions and updates to the website, as well as other information. Also check out our Software Marketing and Strategy Blog here.

Oct 28, 2019

Software Sales: Six Key Elements to Selling Software

Check out these top tips and templates to help you increase your software sales.

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Oct 28, 2019

How to Sell Software Online

Learn how to sell software online: what steps do you need to take to sell software online? Where are the best websites to sell software online? Follow these seven steps to improve your online software sales.

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Oct 03, 2019

What's Different About Selling Software Online?

What is different about selling software online?

You may be wondering how is selling software online different from selling any other ecommerce product. After all, isn't selling software online more or less the same as selling anything else, such as shoes or office supplies?

In a nutshell, it really isn't very different: You still need to understand your target customer and what problem or need your software is addressing. You still need to worry about branding, messaging, and how to reach your audience. And you still need to be able to communicate your USP (unique selling proposition) to get them to buy.

But there are two ways in which selling software is a little different from selling other products - the first may be obvious, and the second is a little more subtle, but both are important:

(1) Where you sell software online: software is often sold through app stores, download sites, or your own website, rather than via the popular ecommerce platforms which are designed primarily for physical products.

(2) How you communicate the value: software developers are engineers, and often make the mistake of focusing on the technology (software features or the underlying technology used) rather than on the customer benefits. 

Keep reading to learn ten strategies to boost your web software sales.

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Oct 01, 2019

Tradeshows as a Software Marketing Tactic: Should You Attend?

How important are tradeshows as a software marketing tactic? They're definitely less important now than they used to be. Here are some things to consider before exhibiting at a show.

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Sep 27, 2019

What is Software Services or SaaS?

I hear this question a lot: What is Software Services or SaaS? Should we move our software to a SaaS model? Click here for my advice.

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Sep 26, 2019

Hybrid SaaS Model: Is it a Good Option for SaaS Vendors?

A Hybrid SaaS Model can be a good option for software vendors who are considering the move to SaaS or Software as a Service.

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Sep 25, 2019

Business Plan Writing for Software Companies

Guidance and examples to help you write a business plan for your software/services company considering new services business models.

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Sep 19, 2019

Selling Software Online: Tips to Increase Web Software Sales

This article covers top tips for marketing and selling software online. Web software marketing can be challenging if you don't bring strong traffic and convert them to buyers. Here's how to succeed.

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Sep 18, 2019

Software as a Service - What is It?

Understand the market for software as a service and what it means for your software company

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Sep 17, 2019

Software Company Business Plan: Downloadable Business Plan Template

This software company business plan package includes all the components needed to plan your own software company: detailed software business plan template, financial sheets, marketing plan and more.

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Sep 16, 2019

Software Promotion Tactics

One excellent software promotion tactic can be sending a holiday greeting card or calendar. It can add a personal touch to your relationship with your customers. Get top tips here.

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Sep 13, 2019

B2B Direct Mail Marketing

The top factors for successful B2B direct mail marketing: the list, the offer, and the results.

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Sep 12, 2019

B2B Internet Marketing Tips for Business Software Companies

How to use B2B internet marketing to influence your software buyers.

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Sep 10, 2019

Software Advertising and Marketing: Guide to Software Marketing

This page provides helpful tips for software advertising and marketing. Whether you sell consumer or business software, follow this guide to software marketing to increase sales of your software.

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Sep 06, 2019

Developing Your Software Services Strategy and Business Model

Confused by all the software business model options available today? Check out this methodology to develop a custom software services strategy for your software company.

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