Software Marketing Site Blog: What's New at Software-Marketing-Advisor.com

Welcome! Keep scrolling to find recent additions and updates to the website, as well as other information. Also check out our Software Marketing and Strategy Blog here.

Jul 26, 2021

Marketing Information Technology Services - 7 Steps to Success

Seven tips for marketing information technology services, planning your IT marketing strategy, and selling IT services successfully.

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Jul 26, 2021

Marketing Your Software Consulting Business, Selling IT Services

Provides marketing and sales tips for software consulting business. If you do software development consulting or are selling IT services then see our useful marketing tools and advice.

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Jul 21, 2021

Tradeshows as a Software Marketing Tactic: Should You Attend?

How important are tradeshows as a software marketing tactic? They're definitely less important now than they used to be. Here are some things to consider before exhibiting at a show.

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Jul 13, 2021

What is Software Services or SaaS?

I hear this question a lot: What is Software Services or SaaS? Should we move our software to a SaaS model? Click here for my advice.

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Jul 08, 2021

Hybrid SaaS Model: Is it a Good Option for SaaS Vendors?

A Hybrid SaaS Model can be a good option for software vendors who are considering the move to SaaS or Software as a Service.

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Jul 06, 2021

Business Plan Writing for Software Companies

Guidance and examples to help you write a business plan for your software/services company considering new services business models.

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Jul 02, 2021

Inbound Marketing for Software Companies

Inbound marketing for software companies draws in your buyers, rather than pushing your product with outbound techniques. Learn why this is best for software firms.

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Jun 29, 2021

Selling Software Online: Tips to Increase Web Software Sales

This article covers top tips for marketing and selling software online. Web software marketing can be challenging if you don't bring strong traffic and convert them to buyers. Here's how to succeed.

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Jun 23, 2021

Software as a Service - What is It?

Understand the market for software as a service and what it means for your software company

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Jun 17, 2021

Software Company Business Plan: Downloadable Business Plan Template

This software company business plan package includes all the components needed to plan your own software company: detailed software business plan template, financial sheets, marketing plan and more.

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Jun 08, 2021

Marketing Strategies for Technology Companies

The best marketing strategies for technology companies are those that communicate the benefit of your solution to those that need it, in language that resonates.

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Jun 02, 2021

B2B Internet Marketing Tips for Business Software Companies

How to use B2B internet marketing to influence your software buyers.

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May 27, 2021

The SaaS Marketing Funnel

A SaaS marketing funnel is a marketing or sales funnel for a SaaS product. It describes the step-by-step customer journey, forming your marketing backbone.

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May 27, 2021

SaaS Marketing: How to Sell SaaS Software-as-a-Service

How is SaaS marketing different from marketing a licensed software product? Find out the main differences in how to market and how to sell SaaS compared to licensed software marketing.

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May 21, 2021

Software Advertising and Marketing: Guide to Software Marketing

This page provides helpful tips for software advertising and marketing. Whether you sell consumer or business software, follow this guide to software marketing to increase sales of your software.

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