Software Marketing Site Blog: What's New at Software-Marketing-Advisor.com
Welcome to the site blog for Software-Marketing-Advisor.com, highlighting recent additions and updates to the website, as well as other information. Also check out our Software Marketing and Strategy Blog here.
Oct 28, 2019
Software Sales: Six Key Elements to Selling Software
Check out these top tips and templates to help you increase your software sales.
Continue reading "Software Sales: Six Key Elements to Selling Software"
Oct 28, 2019
How to Sell Software Online
Learn how to sell software online: what steps do you need to take to sell software online? Where are the best websites to sell software online? Follow these seven steps to improve your online software sales.
Oct 03, 2019
What's Different About Selling Software Online?
What is different about selling software online?
You may be wondering how is selling software online different from selling any other ecommerce product. After all, isn't selling software online more or less the same as selling anything else, such as shoes or office supplies?
In a nutshell, it really isn't very different: You still need to understand your target customer and what problem or need your software is addressing. You still need to worry about branding, messaging, and how to reach your audience. And you still need to be able to communicate your USP (unique selling proposition) to get them to buy.
But there are two ways in which selling software is a little different from selling other products - the first may be obvious, and the second is a little more subtle, but both are important:
(1) Where you sell software online: software is often sold through app stores, download sites, or your own website, rather than via the popular ecommerce platforms which are designed primarily for physical products.
(2) How you communicate the value: software developers are engineers, and often make the mistake of focusing on the technology (software features or the underlying technology used) rather than on the customer benefits.
Keep reading to learn ten strategies to boost your web software sales.
Continue reading "What's Different About Selling Software Online?"
Oct 01, 2019
Tradeshows as a Software Marketing Tactic: Should You Attend?
How important are tradeshows as a software marketing tactic? They're definitely less important now than they used to be. Here are some things to consider before exhibiting at a show.
Continue reading "Tradeshows as a Software Marketing Tactic: Should You Attend?"
Sep 27, 2019
What is Software Services or SaaS?
I hear this question a lot: What is Software Services or SaaS? Should we move our software to a SaaS model? Click here for my advice.
Sep 26, 2019
Hybrid SaaS Model: Is it a Good Option for SaaS Vendors?
A Hybrid SaaS Model can be a good option for software vendors who are considering the move to SaaS or Software as a Service.
Continue reading "Hybrid SaaS Model: Is it a Good Option for SaaS Vendors?"
Sep 25, 2019
Business Plan Writing for Software Companies
Guidance and examples to help you write a business plan for your software/services company considering new services business models.
Continue reading "Business Plan Writing for Software Companies"
Sep 19, 2019
Selling Software Online: Tips to Increase Web Software Sales
This article covers top tips for marketing and selling software online. Web software marketing can be challenging if you don't bring strong traffic and convert them to buyers. Here's how to succeed.
Continue reading "Selling Software Online: Tips to Increase Web Software Sales"
Sep 18, 2019
Software as a Service - What is It?
Understand the market for software as a service and what it means for your software company
Sep 17, 2019
Software Company Business Plan: Downloadable Business Plan Template
This software company business plan package includes all the components needed to plan your own software company: detailed software business plan template, financial sheets, marketing plan and more.
Continue reading "Software Company Business Plan: Downloadable Business Plan Template"
Sep 16, 2019
Software Promotion Tactics
One excellent software promotion tactic can be sending a holiday greeting card or calendar. It can add a personal touch to your relationship with your customers. Get top tips here.
Sep 13, 2019
B2B Direct Mail Marketing
The top factors for successful B2B direct mail marketing: the list, the offer, and the results.
Sep 12, 2019
B2B Internet Marketing Tips for Business Software Companies
How to use B2B internet marketing to influence your software buyers.
Continue reading "B2B Internet Marketing Tips for Business Software Companies"
Sep 10, 2019
Software Advertising and Marketing: Guide to Software Marketing
This page provides helpful tips for software advertising and marketing. Whether you sell consumer or business software, follow this guide to software marketing to increase sales of your software.
Continue reading "Software Advertising and Marketing: Guide to Software Marketing"
Sep 06, 2019
Developing Your Software Services Strategy and Business Model
Confused by all the software business model options available today? Check out this methodology to develop a custom software services strategy for your software company.
Continue reading "Developing Your Software Services Strategy and Business Model"