Software Marketing Site Blog: What's New at Software-Marketing-Advisor.com

Welcome to the site blog for Software-Marketing-Advisor.com, highlighting recent additions and updates to the website, as well as other information. Also check out our Software Marketing and Strategy Blog here.

Featured Downloads

Software-as-a-Service Business Plan Template

A detailed business plan template for SaaS businesses.

Software Company Business Plan Template

An easy-to-use business plan for software product companies.

Software Marketing Plan Template

This marketing plan template is customized for software firms.

Check out our other software marketing downloads here.

Nov 09, 2018

Developing Your App Marketing Strategy: 7 Key Steps

A strong app marketing strategy ensures that your sales and marketing efforts don’t go to waste – you have limited resources, so make sure those resources are focused on your business goals. Follow these 7 steps to develop a focused software marketing strategy.

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Nov 09, 2018

Need mobile application market info? Get a mobile app market analysis.

This summary of the mobile application market will save you time doing mobile apps market research, and help you complete your custom mobile app market analysis quickly and easily.

Continue reading "Need mobile application market info? Get a mobile app market analysis."

Oct 23, 2018

Free Software Business Advisor Newsletter: Software & SaaS marketing

The Software Business Advisor is our free monthly newsletter with information about trends in the software business, software marketing tips, software sales help, and business planning.

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Oct 22, 2018

Software Marketing, Software Sales & Strategy for Software Companies

Resource for software marketing, software sales, & the business of software for software companies and tech services firms, with a specific focus on SaaS and Big Data.

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Oct 10, 2018

Business Software Services: How to Add Value to Your SaaS Offering

Providing value-add business software services can help you avoid commoditizing your software business with your SaaS offering. Find out how to add software services as part of your revenue stream.

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Oct 09, 2018

Software Marketing Resource List

My recommended software marketing resource list for software vendors

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Oct 03, 2018

App Go to Market Strategy Plan

Download this template for your app go-to-market strategy and launch marketing plan

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Sep 25, 2018

New blog post: 7 Tips to Plan your B2B Software Marketing Strategy

It’s always a challenge to properly plan your B2B software marketing when you are wearing all the other hats to run your small software firm.But there are actually some easy steps you can take to make sure your marketing decisions are more strategic and align with your business goals. This will give you a strategic framework to quickly select which marketing opportunities are the best ones to drive your business forward.

So don't procrastinate your software marketing strategy any more. Check out the post to learn more.

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Aug 20, 2018

Know Your Target Customers: How to Identify Software Customer Profiles

Do you know your target customers? Do you have a clear picture of your software customer profile? How to identify your most profitable prospects and target your software marketing message.

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Aug 19, 2018

Effective Business Marketing Strategies for Software and Tech Firms

Develop effective business marketing strategies that will grow your software or services business

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Aug 17, 2018

SaaS Metrics: Software as a Service – SaaS Business Planning

What SaaS metrics should you use to track the health of your software as a service business? In the SaaS model, key business metrics are different from a traditional software company.

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Aug 14, 2018

Software Company Business Plan: Downloadable Software Business Plan Template

This software company business plan package includes all the components needed to plan your own software company: detailed software business plan template, financial sheets, marketing plan and more.

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Aug 13, 2018

SaaS Marketing: How to Sell SaaS Software-as-a-Service

How is SaaS marketing different from marketing a licensed software product? Find out the main differences in how to market and how to sell SaaS compared to licensed software marketing.

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Aug 13, 2018

Successful Software Launch Strategies: Six Top Tips

Don't make your software launch an afterthought. Plan a strong app marketing strategy with these six tips to developing your launch strategy to boost a strong software product introduction.

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Aug 12, 2018

SaaS Business Plan Tips: Five Keys to a Successful SaaS Startup

A strong SaaS business plan is critical for a successful SaaS startup. Any software business needs a plan... but this is especially true for software as a service companies. Find out why.

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