About Software Marketing Advisor.com

Software Marketing Advisor.com is a marketing strategy resource center from Kazoo Marketing Solutions. We provide information and advice on business planning, and market strategy to technology, software and services firms.

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new Go-to-Market Toolkit

We have just launched our Go-to-Market Toolkit, with guides, templates and checklists to plan a successful software launch. 

Check out the Toolkit here, or you can get a free Go-to-Market Checklist one-pager if you sign up for our FREE monthly newsletter here.

If you prefer, you can also check out our other software marketing downloads.

Joanna Lees Castro, Joanna Lees Castro photo

Software Marketing Advisor.com is owned by Joanna Lees, PhD. Joanna spent fifteen years in various software/solutions marketing and consulting management positions at Intel Corporation, working on external projects with software and services firms and enterprise companies of all sizes to help them leverage information technology for business benefit... from guiding tiny software startups on web services during the dotcom boom, to more recently managing delivery of strategic IT consulting services to Fortune 100 global enterprises.

Joanna founded Software Marketing Advisor.com in order to bring some of this breadth of experience in the software/services world and visibility into the direction of technology to bear to assist software and services firms. We help software companies maximize their product/service positioning to extract the most value possible from the marketplace today and in the future.

For contact information, or to provide feedback on our website or services, please click here. You can also connect with me on LinkedIn here.



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