Software Marketing Advisor.com is a marketing strategy resource center from
Kazoo Marketing Solutions. We provide information and advice on business planning, and market strategy to technology, software and services firms.
Software Marketing Advisor.com is owned by Joanna Lees, PhD. Joanna spent fifteen years in various software/solutions marketing and consulting management positions at Intel Corporation, working on external projects with software and services firms and enterprise companies of all sizes to help them leverage information technology for business benefit... from guiding tiny software startups on web services during the dotcom boom, to more recently managing delivery of strategic IT consulting services to Fortune 100 global enterprises.
Joanna founded Software Marketing Advisor.com in order to bring some of this breadth of experience in the software/services world and visibility into the direction of technology to bear to assist software and services firms. We help software companies maximize their product/service positioning to extract the most value possible from the marketplace today and in the future.
Apr 26, 19 03:33 PM
Get tips on defining the best software business plan -- one-time software license, SaaS, subscription, or a hybrid model? Read more to learn how to write a strong business plan.
Apr 04, 19 10:05 AM
Thinking of hiring a software marketing firm? Get some tips on what to look for, what to avoid, and how to manage the process of marketing outsourcing.
Apr 03, 19 02:18 PM
Need the help of a software marketing consultant? We provide services to help with marketing strategy and business planning for your software company.