About Software Marketing Advisor

Software Marketing Advisor provides information and advice on marketing strategy, business planning, and marketing plans to technology, software and services firms.

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Recent Articles

  1. Software Development Business Plan - Software Development as a Service

    May 23, 22 09:29 PM

    With enterprises outsourcing software development, that creates business opportunity for ISVs. Here are some tips to plan your software development business plan.

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  2. Know Your Target Customers: How to Identify Software Customer Profiles

    Apr 16, 22 07:31 PM

    Do you know your target customers? Do you have a clear picture of your software customer profile? Identify your most profitable prospects to target your marketing.

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  3. Identifying Your Best Target Customer Profile

    Apr 12, 22 10:21 PM

    Tips to help you define your ideal target customer profile. Identifying your best target customers is critical to optimizing the value you deliver and the profit you can realize from each prospect.

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Joanna Lees Castro, Joanna Lees Castro photo

Software Marketing Advisor is managed by Joanna Lees, PhD. Joanna spent fifteen years in various software/solutions marketing and consulting management positions at Intel Corporation, working on external projects with software and services firms and enterprise companies of all sizes to help them leverage information technology for business benefit... from guiding tiny software startups on web services during the dotcom boom, to more recently managing delivery of strategic IT consulting services to Fortune 100 global enterprises.

Since then, Joanna has managed marketing and strategy projects for a wide range of tech companies in a consulting role, from software startups to larger firms.

Joanna started Software Marketing Advisor in order to bring some of this breadth of experience in the software/services world and visibility into the direction of technology to bear to assist software and services firms. The goal of this site is to help software companies maximize their product/service positioning to extract the most value possible from the marketplace today and in the future.

For contact information, or to provide feedback on this website or services, please click here. You can also connect with me on LinkedIn here.



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