The Changing
Software Market

Over the past several years a number of trends have influenced the software market and vendor business models. Perpetual licenses are no longer the norm in many sectors, and software businesses are increasingly leveraging a recurring revenue or services model.

Check out the Software Marketing Store

Find helpful ebooks, marketing templates, strategy worksheets, and more.

Subscribe to our Free Newsletter

new Go-to-Market Toolkit

We have just launched our Go-to-Market Toolkit, with guides, templates and checklists to plan a successful software launch. 

Check out the Toolkit here, or you can get a free Go-to-Market Checklist one-pager if you sign up for our FREE monthly newsletter here.

If you prefer, you can also check out our other software marketing downloads.

Industry Trends Driving Software Firms to Services

Both business and technology trends have had a major impact on the software industry.  These include Software-as-a-Service (SaaS), Services Oriented Architecture (SOA), cloud computing, open source software, outsourcing of IT, and enterprise customers driving to run their IT as a service business are all havingsignificant impacts on the computer software industry.

In many cases vendors are finding it more profitable to move beyond the traditional “software vendor” mold and are morphing into services businesses, internet/web businesses or consulting firms.

SaaS Adoption in Business

With growing SaaS adoption in the business environmentdriving the evolution of the software services market, as also indicated in this SaaS survey, SaaS solutions are starting to evolve from point products to web-based platforms and integrated vertical networks to satisfy specific business needs.

These trends are being driven by the globalization of business. This is leading to increased or new competition, and the resulting need for enterprise customers to be more agile, productive, and cost-aware than ever before.

Winning in Today's Software Market

To win in today's market, software vendors need to properly define and position their product to meet and exceed changing customer needs. For enterprise deployments, checklists such as this SaaS customer readiness checklist can help ensure a successful adoption.

Given the changes in the computer software industry today, it's critical for software companies to have a strong, up-to-date business plan. For software-as-a-service providers, a well-thought-out SaaS business plan is even more important.

To plan your optimal software business model, it is important to follow business marketing strategies that keep your focus on using new software market trends to deliver even more value to your target customers and increase your unique selling proposition.

Click here for a summary of top software vendors

Click here for a summary of the impact of software trends on the business of software

Click here for more detail on business areas and verticals adopting SaaS

Click here to understand the impact of software industry changes to your business model.

Click here for some tips on marketing software in a services-oriented world.

Click here for software sales advice as the market moves to a services model.


  1. Home
  2.  ›
  3. Software Market

Recent Articles

  1. Software Sales: Six Key Elements to Selling Software

    Oct 28, 19 08:37 PM

    Check out these top tips and templates to help you increase your software sales.

    Read More

  2. How to Sell Software Online

    Oct 28, 19 08:21 PM

    Learn how to sell software online: what steps do you need to take to sell software online? Where are the best websites to sell software online? Follow these seven steps to improve your online software…

    Read More

  3. What's Different About Selling Software Online?

    Oct 03, 19 02:02 PM

    What is different about selling software online? You may be wondering how is selling software online different from selling any other ecommerce product. After all, isn't selling software online more o…

    Read More