Marketing Your Software Consulting Business

Whether you are an executive at an established software consulting business, or are a programmer who has decided to strike out on your own in freelance software development, you can find helpful marketing tips and tools here.

Subscribe to our Free Newsletter

new Go-to-Market Toolkit

We have just launched our Go-to-Market Toolkit, with guides, templates and checklists to plan a successful software launch.

Check out the Toolkit here, or you can get a free Go-to-Market Checklist one-pager if you sign up for our FREE monthly newsletter here.

If you prefer, you can also check out our other software marketing downloads.

Growing a software consulting business

A typical software development consulting company may be bootstrapped in the early stages, relying on network and word-of-mouth for software development projects and referrals.

Early on, there may not be a need for extensive business planning or strategy. However, if the business is to grow to a successful software development consulting company then it is imperative to develop a solid computer consulting business plan.

As time goes on and the business grows (or you outgrow your initial customer base) there is a need to start actively marketing and selling your software consulting services.

Early-stage software consulting firms often don’t have an on-staff marketer, yet marketing and selling IT services really requires expertise and knowledge in the relevant technical field.

Challenges of marketing a tech consulting firm

The challenge is that most early-stage software consulting firms don’t have an on-staff marketer. And marketing and selling IT services really requires expertise and knowledge in the relevant technical field.

Useful Downloads

Our Software Marketing Plan package provides templates and worksheets to help you put together a professional marketing strategy and plan for your tech services or software business.

Learn more about the Software Marketing Plan package.