Marketing Your Software Consulting Business
Whether you are an executive at an established software consulting business, or are a programmer who has decided to strike out on your own in freelance software development, you can find helpful marketing tips and tools here.
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Growing a software consulting business
A typical software development consulting company may be bootstrapped in the early stages, relying on network and word-of-mouth for software development projects and referrals.
Early on, there may not be a need for extensive business planning or strategy. However, if the business is to grow to a successful software development consulting company then it is imperative to develop a solid computer consulting business plan.
As time goes on and the business grows (or you outgrow your initial customer base) there is a need to start actively marketing and selling your software consulting services.
Early-stage software consulting firms often don’t have an on-staff marketer, yet marketing and selling IT services really requires expertise and knowledge in the relevant technical field.
Challenges of marketing a tech consulting firm
The challenge is that most early-stage software consulting firms don’t have an on-staff marketer. And marketing and selling IT services really requires expertise and knowledge in the relevant technical field.
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Our Software Marketing Plan package provides templates and worksheets to help you put together a professional marketing strategy and plan for your tech services or software business.
Resources
These are some helpful articles on this site that will be useful for marketing a tech consulting business:
- "Marketing Freelance Software Development Services"
- "Developing Your Computer Consulting Business Plan"
- "Planning Software Development as a Service Offering"
- "How to Write a Business Plan for your Software Company "
- "Developing Effective Business Marketing Strategies"
- "Top Tips for B2B Internet Marketing of your Software Product or Service"
- "Software Marketing and Advertising: Tips for Marketing Your Software Service"
- "Identifying your Most Profitable Target Customers"
- "Six Elements of Strong Software Sales"
- "Writing a Software Proposal that Wins"
- "Customer Relationship Management Strategies for Software and Services Providers"
- "Setting up a Successful Software Commission Plan"
RETURN FROM SOFTWARE CONSULTING BUSINESS TO SOFTWARE MARKETING HOMEPAGE