Marketing Your Software Consulting Business
Whether you are an executive at an established software consulting business, or are a programmer who has decided to strike out on your own in freelance software development, you can find helpful marketing tips and tools here.
Growing a software consulting business
A typical software development consulting company may be bootstrapped in the early stages, relying on network and word-of-mouth for software development projects and referrals.
Early on, there may not be a need for extensive business planning or strategy. However, if the business is to grow to a successful software development consulting company then it is imperative to develop a solid computer consulting business plan.
As time goes on and the business grows (or you outgrow your initial customer base) there is a need to start actively marketing and selling your software consulting services.
Early-stage software consulting firms often don’t have an on-staff marketer, yet marketing and selling IT services really requires expertise and knowledge in the relevant technical field.
Challenges of marketing a tech consulting firm
The challenge is that most early-stage software consulting firms don’t have an on-staff marketer. And marketing and selling IT services really requires expertise and knowledge in the relevant technical field.
Useful Downloads
Our Software Marketing Plan package provides templates and worksheets to help you put together a professional marketing strategy and plan for your tech services or software business.
Resources
These are some helpful articles on this site that will be useful for marketing a tech consulting business:
- "Marketing Freelance Software Development Services"
- "Developing Your Computer Consulting Business Plan"
- "Planning Software Development as a Service Offering"
- "How to Write a Business Plan for your Software Company "
- "Developing Effective Business Marketing Strategies"
- "Top Tips for B2B Internet Marketing of your Software Product or Service"
- "Software Marketing and Advertising: Tips for Marketing Your Software Service"
- "Identifying your Most Profitable Target Customers"
- "Six Elements of Strong Software Sales"
- "Writing a Software Proposal that Wins"
- "Customer Relationship Management Strategies for Software and Services Providers"
- "Setting up a Successful Software Commission Plan"
RETURN FROM SOFTWARE CONSULTING BUSINESS TO SOFTWARE MARKETING HOMEPAGE