Whether you are an executive at an established software consulting business, or a programmer who has decided to strike out on your own in freelance software development, you can find helpful marketing tips and tools here.
A typical software development consulting company may be bootstrapped in the early stages, relying on network and word-of-mouth for software development projects and referrals.
Early on, there may not be a need for extensive business planning or strategy. However, if the business is to grow to a successful software development consulting company then it is imperative to develop a solid computer consulting business plan.
As time goes on and the business grows (or you outgrow your initial customer base) there is a need to start actively marketing and selling your software consulting services.
We use a 7-step process to plan a targeted marketing strategy, and you should too. You can read more about the 7-step process by downloading our ebook.
Here's a summary of the seven steps to follow:
The challenge is that most early-stage software consulting firms don’t have an on-staff marketer. And marketing and selling IT services really requires expertise and knowledge in the relevant technical field.
These are some helpful articles on this site that will be useful for marketing a tech consulting business:
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