The Software Business Advisor is a free monthly newsletter aimed at helping software companies make sense of the changing industry and optimize their marketing. It provides tips, techniques and tools for software business planning, software sales, and software marketing and promotion strategies.
In today's software business world, the trends toward SaaS, outsourcing, open source, big data and web services are having a major impact on software vendors. Sure there is a lot of information out there about SaaS, big data, software promotion, software strategy, etc.... but what does it all mean to your business?
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Please fill in the form to subscribe to the newsletter. After you click "Subscribe" below, we will send you a confirmation email. After you have clicked the link in that email to confirm your subscription, then you will receive a link to the Go-to-Market Checklist one-pager, as well as the guide "5 Key Points for Writing Business Software Proposals that Win".
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Thinking of hiring a software marketing firm? Get some tips on what to look for, what to avoid, and how to manage the process of marketing outsourcing.
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Need the help of a software marketing consultant? We provide services to help with marketing strategy and business planning for your software company.