The Software Business Advisor Newsletter

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The Software Business Advisor is a free monthly newsletter aimed at helping software companies make sense of the changing industry and optimize their marketing. It provides tips, techniques and tools for software business planning, software sales, and software marketing and promotion strategies.

What are the Benefits of Signing Up?

  • Easy on your budget - it's FREE!
  • No need to bookmark or keep checking back for new info - it comes automatically to your inbox!
  • We distill only the top-quality information to help you plan and market your software business.
  • A regular source of ideas and tips to improve your strategy and marketing - sometimes a little monthly nudge is all you need to get results.

About the Software Business Advisor Newsletter

In today's software business world, the trends toward SaaS, outsourcing, open source, big data and web services are having a major impact on software vendors. Sure there is a lot of information out there about SaaS, big data, software promotion, software strategy, etc.... but what does it all mean to your business?

By subscribing to The Software Business Advisor newsletter you will get timely information, tips and how-tos to help you better plan your software marketing strategy, your business model, and optimize results from your software sales.

Go ahead and subscribe now, and you'll also receive:

  • "5 Key Points for Writing Business Software Proposals that Win" eGuide
  • Go-to-Market Checklist one-pager

The newsletter will come to your mailbox every month, and I promise that you won't be getting any other unsolicited emails or promotions, and your email will never be sold or shared to any other party. If you're like me, you probably get too much email already anyway! So we try to keep the newsletter high-value and to-the-point.

A confirmation email will be sent to the email address you provide above. A link to the downloadable article will be provided to you AFTER you subscribe and confirm your subscription.

Please fill in the form above if you would like to sign up for The Software Business Advisor.

Or if you prefer, you can check out some of our other available downloads below:

Check out the Software Marketing Store

Find helpful ebooks, marketing templates, strategy worksheets, and more.

Subscribe to our Free Newsletter

new Go-to-Market Toolkit

We have just launched our Go-to-Market Toolkit, with guides, templates and checklists to plan a successful software launch. 

Check out the Toolkit here, or you can get a free Go-to-Market Checklist one-pager if you sign up for our FREE monthly newsletter here.

If you prefer, you can also check out our other software marketing downloads.

What is Included in the Newsletter?

The Software Business Advisor newsletter will come to your inbox at most monthly, so we don't overload your inbox, and it includes:

  • Helpful articles about software marketing, strategy, promotion, and business planning,
  • Early access notification to new downloads and tools on the website,
  • Tips to improve your sales and marketing execution,
  • Highlights from new pages and other recent additions to the site,
  • Occasional newsletter reader discounts on our paid download products and/or services (this only comes from us - we never sell or provide your email address to anyone else)

Please fill in the form to subscribe to the newsletter.  After you click "Subscribe" below, we will send you a confirmation email. After you have clicked the link in that email to confirm your subscription, then you will receive a link to the Go-to-Market Checklist one-pager, as well as the guide "5 Key Points for Writing Business Software Proposals that Win".

"The Software Business Advisor" Back Issues

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