The Software Business Advisor Newsletter

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The Software Business Advisor is a free monthly newsletter aimed at helping software companies make sense of the changing industry and optimize their marketing. It provides tips, techniques and tools for software business planning, software sales, and software marketing and promotion strategies.

What are the Benefits of Signing Up?

  • Easy on your budget - it's FREE!
  • No need to bookmark or keep checking back for new info - it comes automatically to your inbox!
  • We distill only the top-quality information to help you plan and market your software business.
  • A regular source of ideas and tips to improve your strategy and marketing - sometimes a little monthly nudge is all you need to get results.

About the Software Business Advisor Newsletter

In today's software business world, the trends toward SaaS, outsourcing, open source, big data and web services are having a major impact on software vendors. Sure there is a lot of information out there about SaaS, big data, software promotion, software strategy, etc.... but what does it all mean to your business?

By subscribing to The Software Business Advisor newsletter you will get timely information, tips and how-tos to help you better plan your software marketing strategy, your business model, and optimize results from your software sales.

Go ahead and subscribe now, and you'll also receive:

  • "5 Key Points for Writing Business Software Proposals that Win" eGuide
  • Go-to-Market Checklist one-pager

The newsletter will come to your mailbox every month, and I promise that you won't be getting any other unsolicited emails or promotions, and your email will never be sold or shared to any other party. If you're like me, you probably get too much email already anyway! So we try to keep the newsletter high-value and to-the-point.

A confirmation email will be sent to the email address you provide above. A link to the downloadable article will be provided to you AFTER you subscribe and confirm your subscription.

Please fill in the form above if you would like to sign up for The Software Business Advisor.

Or if you prefer, you can check out some of our other available downloads below:

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Recent Articles

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  1. Software Development Business Plan - Software Development as a Service

    May 23, 22 09:29 PM

    With enterprises outsourcing software development, that creates business opportunity for ISVs. Here are some tips to plan your software development business plan.

    Read More

  2. Know Your Target Customers: How to Identify Software Customer Profiles

    Apr 16, 22 07:31 PM

    Do you know your target customers? Do you have a clear picture of your software customer profile? Identify your most profitable prospects to target your marketing.

    Read More

  3. Identifying Your Best Target Customer Profile

    Apr 12, 22 10:21 PM

    Tips to help you define your ideal target customer profile. Identifying your best target customers is critical to optimizing the value you deliver and the profit you can realize from each prospect.

    Read More

What is Included in the Newsletter?

The Software Business Advisor newsletter will come to your inbox at most monthly, so we don't overload your inbox, and it includes:

  • Helpful articles about software marketing, strategy, promotion, and business planning,
  • Early access notification to new downloads and tools on the website,
  • Tips to improve your sales and marketing execution,
  • Highlights from new pages and other recent additions to the site,
  • Occasional newsletter reader discounts on our paid download products and/or services (this only comes from us - we never sell or provide your email address to anyone else)

Please fill in the form to subscribe to the newsletter.  After you click "Subscribe" below, we will send you a confirmation email. After you have clicked the link in that email to confirm your subscription, then you will receive a link to the Go-to-Market Checklist one-pager, as well as the guide "5 Key Points for Writing Business Software Proposals that Win".

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