How can a software provider continue to increase sales and/or grow market share in a slow software market?
The key point was made very well by Mick Liubinskas's advice for a slow software market on his "Web Strategy" blog: "if your product is about reducing risk or reducing costs and the return is clear and short" then there could be opportunity.
That's something every business software provider should take to heart: in the current times, folks need to look at their messaging and how they're selling, and keep laser-focused on developing a value statement showing customers how they address immediate financial painpoints... if possible.
Now is the time to focus keenly on sharpening your sales and marketing:
Sep 13, 19 04:47 PM
The top factors for successful B2B direct mail marketing: the list, the offer, and the results.
Sep 12, 19 03:22 PM
How to use B2B internet marketing to influence your software buyers.
Sep 10, 19 03:20 PM
This page provides helpful tips for software advertising and marketing. Whether you sell consumer or business software, follow this guide to software marketing to increase sales of your software.