How can a software provider continue to increase sales and/or grow market share in a slow software market?
The key point was made very well by Mick Liubinskas's advice for a slow software market on his "Web Strategy" blog: "if your product is about reducing risk or reducing costs and the return is clear and short" then there could be opportunity.
That's something every business software provider should take to heart: in the current times, folks need to look at their messaging and how they're selling, and keep laser-focused on developing a value statement showing customers how they address immediate financial painpoints... if possible.
Now is the time to focus keenly on sharpening your sales and marketing:
Jul 15, 19 03:57 PM
Download our software proposal template to use as a starting point to quickly put together a compelling sales proposal for your software or service.
Jul 12, 19 02:22 PM
Wondering where to find software marketing tips to help boost your software sales? Do you have a software marketing question? Check out our latest Q&A or submit your own question.
Jul 10, 19 06:28 PM
Provides marketing and sales tips for software consulting business. If you do software development consulting or are selling IT services then see our useful marketing tools and advice.