Tips for a Slow Software Market

How can a software provider continue to increase sales and/or grow market share in a slow software market?

The key point was made very well by Mick Liubinskas's advice for a slow software market on his "Web Strategy" blog: "if your product is about reducing risk or reducing costs and the return is clear and short" then there could be opportunity.

That's something every business software provider should take to heart: in the current times, folks need to look at their messaging and how they're selling, and keep laser-focused on developing a value statement showing customers how they address immediate financial painpoints... if possible.

Now is the time to focus keenly on sharpening your sales and marketing:

  • Develop a crystal clear, detailed profile of your target customer. Make sure every marketing message and sales effort is focused on only customers that fit that profile.
  • Refine your customer value proposition. If your product supports it, develop a clear short-term ROI story for your customer base and use it in your sales efforts.
  • Keep your sales focused on leads that fit your target customer profile. Follow these top tips for strong software sales to the letter.
  • Update your marketing strategy and plan to reflect the current economic times and market conditions. If you developed your plan when economic conditions were rosier, it may no longer be as relevant as you need for your business to stay strong.


Subscribe to our Free Newsletter



new Go-to-Market Toolkit

We have just launched our Go-to-Market Toolkit, with guides, templates and checklists to plan a successful software launch. 

Check out the Toolkit here, or you can get a free Go-to-Market Checklist one-pager if you sign up for our FREE monthly newsletter here.

If you prefer, you can also check out our other software marketing downloads.


  1. Home
  2.  ›
  3. Software Marketing Planning
  4.  ›
  5. Tips for Slow Software Market

Recent Articles

  1. Software Business Plan and Marketing Strategy

    Apr 26, 19 03:33 PM

    Get tips on defining the best software business plan -- one-time software license, SaaS, subscription, or a hybrid model? Read more to learn how to write a strong business plan.

    Read More

  2. Hiring a Software Marketing Firm - What to Look For

    Apr 04, 19 10:05 AM

    Thinking of hiring a software marketing firm? Get some tips on what to look for, what to avoid, and how to manage the process of marketing outsourcing.

    Read More

  3. Software Marketing Consultant Services

    Apr 03, 19 02:18 PM

    Need the help of a software marketing consultant? We provide services to help with marketing strategy and business planning for your software company.

    Read More