How can you win in a slow software market? What are some ways for a software provider to continue to increase sales and/or grow market share when overall business is down?
The key point was made very well by Mick Liubinskas's advice for a slow software market on his "Web Strategy" blog: "if your product is about reducing risk or reducing costs and the return is clear and short" then there could be opportunity.
That's something every business software provider should take to heart: in the current times, folks need to look at their messaging and how they're selling, and keep laser-focused on developing a value statement showing customers how they address immediate financial painpoints... if possible.
Now is the time to focus keenly on sharpening your sales and marketing, so here are four important strategies for dealing with a slow software market: