SaaS Survey: Software as a Service Usage in the Enterprise

Baseline reported on the results of an Enterprise SaaS Survey conducted by Burton Group and Ziff Davis. They interviewed 252 CIOs who were using SaaS. The CIOs confirmed "that SaaS delivers robust applications - typically at a lower cost."

Some other results from the survey:

  • 67% of those using SaaS have been doing so for more than two years, so these were IT users who have had the opportunity to fully try out and use their SaaS solutions;
  • 76% had a positive enough experience that they plan to expand the use of SaaS within their businesses;
  • 65% reported that SaaS lowered their software costs compared to in-house applications, although still a little over 20% continue to express concern over the long-term costs of SaaS;
  • 57% said they were more satisfied with SaaS than their other in-house applications;
  • The main issues they encountered were (1) the lack of access when users are offline, and (2) the application being less customizable than the in-house option;
  • Before implementing SaaS, they anticipated more information security risks, but they did not end up experiencing as much risk in this space as they had expected at the beginning;
  • Most preferred a flat-fee enterprise payment on a monthly or quarterly basis, rather than by user or usage (of course, this is going to depend greatly on the application...).

With the growing adoption, albeit still limited, of SaaS solutions in the enterprise, many software vendors are now considering how this new delivery model should impact their business strategy moving forward. If you sell software or services, and have not considered the possibility of a SaaS strategy, now is the time to give it some serious thought and work on updating that business plan.

Check out the Software Marketing Store

Find helpful ebooks, marketing templates, strategy worksheets, and more.

Subscribe to our Free Newsletter

new Go-to-Market Toolkit

We have just launched our Go-to-Market Toolkit, with guides, templates and checklists to plan a successful software launch. 

Check out the Toolkit here, or you can get a free Go-to-Market Checklist one-pager if you sign up for our FREE monthly newsletter here.

If you prefer, you can also check out our other software marketing downloads.


  1. Home
  2.  ›
  3. SaaS & Software Market
  4.  ›
  5. SaaS Survey in Business

Recent Articles

  1. B2B Direct Mail Marketing

    Sep 13, 19 04:47 PM

    The top factors for successful B2B direct mail marketing: the list, the offer, and the results.

    Read More

  2. B2B Internet Marketing Tips for Business Software Companies

    Sep 12, 19 03:22 PM

    How to use B2B internet marketing to influence your software buyers.

    Read More

  3. Software Advertising and Marketing: Guide to Software Marketing

    Sep 10, 19 03:20 PM

    This page provides helpful tips for software advertising and marketing. Whether you sell consumer or business software, follow this guide to software marketing to increase sales of your software.

    Read More