Baseline reported on the results of an Enterprise SaaS Survey conducted by Burton Group and Ziff Davis. They interviewed 252 CIOs who were using SaaS. The CIOs confirmed "that SaaS delivers robust applications - typically at a lower cost."
Some other results from the survey:
growing adoption, albeit still limited, of SaaS solutions in the enterprise, many software vendors are now considering
how this new delivery model should impact their business strategy moving forward. If you sell software or services, and have not considered the possibility of a SaaS strategy, now is the time to give it some serious thought and
work on updating that business plan.
Mar 21, 19 11:16 AM
Tips and resources for developing your software marketing plan. If you sell software or services, get help with refining your marketing strategy.
Mar 19, 19 09:45 AM
Don't make your software launch an afterthought. Plan a strong app marketing strategy with these six tips to developing your launch strategy to boost a strong software product introduction.
Mar 14, 19 10:01 AM
These software marketing download templates will improve your software marketing, software sales, and business planning.