Software Marketing Strategy Course

Our Software Marketing Strategy course is intended for software business executives, marketing managers, sales managers, and entrepreneurs. It's a hands-on marketing workshop that steps you through the process of creating a killer marketing plan for 2018.

We'll provide detailed guidelines, tips, techniques and templates to allow you to easily put together and implement an effective marketing strategy that will drive real business results.

We schedule regular marketing workshops, and can provide custom training for a group as well - either in-person in our training room in Hackensack NJ, or your location in the greater New York City area, or online.

We will also soon have our marketing class available on demand online, so if you're interested in that please pre-register now using the form at the bottom of the page and we will send you an email when the online class is ready.  Or use the form to let us know about any custom training needs you have.

Keep reading for more detail on the workshop agenda and how to register below, or check out the marketing workshop registration page.

Subscribe to our Free Newsletter

Recent Articles

  1. SaaS Business Model - what does it mean for your Software Business

    Dec 27, 21 08:20 PM

    Many software vendors are moving to a SaaS business model, delivering their software from the cloud. Is SaaS right for your software business? What is a services business mindset?

    Read More

  2. Software Proposal Template: Create Compelling Software Sales Proposals

    Dec 21, 21 12:44 PM

    Download our software proposal template to use as a starting point to quickly put together a compelling sales proposal for your software or service.

    Read More

  3. Software Marketing Plan Template

    Oct 26, 21 05:36 PM

    This software marketing plan template will help you develop a strong marketing strategy for your software company, including worksheets and checklists also.

    Read More

Hands-On Software Marketing Plan Workshop

This is a hands-on marketing strategy course to help you develop your 2018 software marketing plan. The full-day class will be held in the greater New York City / northern New Jersey area, and online.

Why Should You Attend This Workshop?

If you run a small software or IT company, are responsible for the marketing of software or services, or are launching or pivoting your business, then you should attend this workshop.

I promise no fluff - it's hands-on training with real activities that help you start building your marketing strategies during the workshop. And I'm also throwing in a 30-minute coaching followup session to keep you on track.

What is the Agenda?

The workshop goes from 10am until 5pm, to give plenty of time to get to/from the class. We'll provide coffee, refreshments, morning break and lunch included in your registration. You'll also get the 7-Steps Marketing Strategies book, worksheets and templates to work on during the class and to take home with you.

The location provides WiFi and we’ll have frequent breaks so you can attend to business or personal needs as required during the breaks, work on your marketing plan with one-on-one input from the trainer, or network with your fellow attendees.

The class will use our 7-Step Marketing Strategy Process as outlined in our eBook which you can purchase here. 

So sign up now using the form below and let’s work on your marketing plan together!  

Online Software Marketing Strategy Course

We also offer a condensed version of the same Marketing Plan Workshop agenda, as our online software marketing strategy course.

This session will also include all materials, the ebook workbook, and a followup 30 minute coaching session to make sure you're on the right track with your software marketing for 2018.

Stay tuned for signup, or fill in the form below.

Information Request for Marketing Classes / Workshop

Registration Form for Business Marketing Strategies e-Class

Please note that all fields followed by an asterisk must be filled in.

Please enter the word that you see below.


Also, you can click here to check out other online marketing and sales classes available.

  1. Home
  2.  ›
  3. Software Marketing Classes
  4.  ›
  5. Marketing Strategy Course