Book Review: "The Ultimate Marketing Toolkit" by Paula Peters

"The Ultimate Marketing Toolkit" by Paula Peters is one of the most useful do-it-yourself marketing books in my personal library.

Check out the Software Marketing Store

Find helpful ebooks, marketing templates, strategy worksheets, and more.

Subscribe to our Free Newsletter

new Go-to-Market Toolkit

We have just launched our Go-to-Market Toolkit, with guides, templates and checklists to plan a successful software launch. 

Check out the Toolkit here, or you can get a free Go-to-Market Checklist one-pager if you sign up for our FREE monthly newsletter here.

If you prefer, you can also check out our other software marketing downloads.

If you’re running a small business, this book shows you how to create professional-looking promotional pieces without spending lots of money. I found it to be a useful resource for do-it-yourself marketing, providing easy step-by-step instructions for creating your business cards, a professional bio, letters, brochures, press releases, ads, web site content and newsletters.

The book also contains helpful guidelines to coming up with a 30-second sound bite, and writing an effective tag line (that actually says something useful…).

However, if you’re looking for a book to help you develop a longer-term marketing strategy, this is not it. It’s focused primarily on the tactical how-to to help you effectively execute marketing materials yourself. It does include a good section on what types of marketing or materials you should not attempt to do yourself (when you should hire a professional).

For other recommended software sales and marketing books, please click here.

RETURN FROM MARKETING TOOLKIT REVIEW TO SOFTWARE MARKETING BOOKS

RETURN TO SOFTWARE MARKETING HOMEPAGE

Recent Articles

  1. Software Sales: Six Key Elements to Selling Software

    Oct 28, 19 08:37 PM

    Check out these top tips and templates to help you increase your software sales.

    Read More

  2. How to Sell Software Online

    Oct 28, 19 08:21 PM

    Learn how to sell software online: what steps do you need to take to sell software online? Where are the best websites to sell software online? Follow these seven steps to improve your online software…

    Read More

  3. What's Different About Selling Software Online?

    Oct 03, 19 02:02 PM

    What is different about selling software online? You may be wondering how is selling software online different from selling any other ecommerce product. After all, isn't selling software online more o…

    Read More