Book Review: "The Ultimate Marketing Toolkit" by Paula Peters

"The Ultimate Marketing Toolkit" by Paula Peters is one of the most useful do-it-yourself marketing books in my personal library.

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Software-as-a-Service Business Plan Template

A detailed business plan template for SaaS businesses.

Software Company Business Plan Template

An easy-to-use business plan for software product companies.

Software Marketing Plan Template

This marketing plan template is customized for software firms.

Check out our other software marketing downloads here.

If you’re running a small business, this book shows you how to create professional-looking promotional pieces without spending lots of money. I found it to be a useful resource for do-it-yourself marketing, providing easy step-by-step instructions for creating your business cards, a professional bio, letters, brochures, press releases, ads, web site content and newsletters.

The book also contains helpful guidelines to coming up with a 30-second sound bite, and writing an effective tag line (that actually says something useful…).

However, if you’re looking for a book to help you develop a longer-term marketing strategy, this is not it. It’s focused primarily on the tactical how-to to help you effectively execute marketing materials yourself. It does include a good section on what types of marketing or materials you should not attempt to do yourself (when you should hire a professional).

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