Marketing Books: "The Ultimate Marketing Toolkit" by Paula Peters

Check out the Software Marketing Store

Find helpful ebooks, marketing templates, strategy worksheets, and more.

GO TO THE STORE

Subscribe to our Free Newsletter

new Go-to-Market Toolkit

We have just launched our Go-to-Market Toolkit, with guides, templates and checklists to plan a successful software launch. 

Check out the Toolkit here, or you can get a free Go-to-Market Checklist one-pager if you sign up for our FREE monthly newsletter here.

If you prefer, you can also check out our other software marketing downloads.

I’m always on the lookout for the best marketing books. I recently finished re-reading "The Ultimate Marketing Toolkit" by Paula Peters.

As a small business owner myself, I’ve gotten a lot of useful tips from this book, from do-it-yourself marketing, step-by-step instructions for creating your business cards, a professional bio, letters, brochures, press releases, ads, web site content to newsletters.

Full Color Printing from PsPrint

If you’re running a small business, this book is a great marketing 101 primer. It shows you how to create professional-looking promotional pieces without spending lots of money. It also contains helpful guidelines for coming up with a 30-second sound bite, and writing an effective tag line (that actually says something useful…).

However, if you’re looking for a book to help you develop a longer-term marketing strategy, this is probably not it. It’s focused primarily on the tactical how-to to help you effectively execute marketing materials yourself. It does include a good section on what types of marketing or materials you should not attempt to do yourself (ie, when to hire a professional).

Full Color Brochures from PsPrint

It’s also easy to get cost-effective printing of the marketing materials you create following the steps in this book (eg, brochures, postcards, business cards etc). Just click here to check out PsPrint’s full color postcard printing, brochures, business cards and more.

If you are planning a direct mail campaign, PsPrint even offers Professional Mailing Services.

For our recommendations on other marketing, sales, and software business books, click here.

RETURN FROM MARKETING BOOKS REVIEW TO MAIN SOFTWARE MARKETING BOOKS PAGE RETURN TO SOFTWARE MARKETING HOMEPAGE

Recent Articles

RSS

  1. Is the SaaS Model Better than licensed Software in a Slow Economy?

    Mar 28, 20 01:12 PM

    Switching to a SaaS model might benefit an ISV in the current economic climate, with lower initial customer startup costs and ability to scale in small bites.

    Read More

  2. Software Marketing Templates, Downloads and Tools

    Mar 27, 20 07:09 PM

    Resources for download including software marketing templates, tools, whitepapers, etc

    Read More

  3. Software Sales: Six Key Elements to Selling Software

    Oct 28, 19 08:37 PM

    Check out these top tips and templates to help you increase your software sales.

    Read More