I’m always on the lookout for the best marketing books. I recently finished re-reading "The Ultimate Marketing Toolkit" by Paula Peters.
As a small business owner myself, I’ve gotten a lot of useful tips from this book, from do-it-yourself marketing, step-by-step instructions for creating your business cards, a professional bio, letters, brochures, press releases, ads, web site content to newsletters.
If you’re running a small business, this book is a great marketing 101 primer. It shows you how to create professional-looking promotional pieces without spending lots of money. It also contains helpful guidelines for coming up with a 30-second sound bite, and writing an effective tag line (that actually says something useful…).
However, if you’re looking for a book to help you develop a longer-term marketing strategy, this is probably not it. It’s focused primarily on the tactical how-to to help you effectively execute marketing materials yourself. It does include a good section on what types of marketing or materials you should not attempt to do yourself (ie, when to hire a professional).
It’s also easy to get cost-effective printing of the marketing materials you create following the steps in this book (eg, brochures, postcards, business cards etc). Just click here to check out PsPrint’s full color postcard printing, brochures, business cards and more.
If you are planning a direct mail campaign, PsPrint even offers Professional Mailing Services.
For our recommendations on other marketing, sales, and software business books,