Open Source and Other Variants of the Free Software Business Model

In addition to the open source model, there are a number of creative ways companies can generate revenue with a "free" software business model. There are a few resources out there to help with planning business strategy around open source or "free" software models. These two books are certainly recommended as a starting point if you are considering open source as a business strategy.

Check out the Software Marketing Store

Find helpful ebooks, marketing templates, strategy worksheets, and more.

Subscribe to our Free Newsletter

new Go-to-Market Toolkit

We have just launched our Go-to-Market Toolkit, with guides, templates and checklists to plan a successful software launch. 

Check out the Toolkit here, or you can get a free Go-to-Market Checklist one-pager if you sign up for our FREE monthly newsletter here.

If you prefer, you can also check out our other software marketing downloads.

For example, Trialpay is an interesting case study of a network of vendors, some of them selling software or services and some of them other products, where a customer can get one product (eg, anti-virus software) for free if they sign up for another product in the Trialpay portfolio. In this CNBC article they describe an example of a customer downloading a McAfee software product on the McAfee website: The customer gets the choice of paying with a credit card etc, or "get it free with Trialpay." Clicking on that goes to several different ways in which the customer can get the McAfee product for free which are customized based on the perceived preferences of the customer.

Of course, there are various ways in which revenue can be generated by providing "free" software:

  • Open source - "Open source sales" does not need to be an oxymoron. For vendors and for customers, there are some advantages of open source software business models. You can provide (or access) the main software for "free" but then charge for integration modules to other apps, for example, or charge for services (support, testing, customization, integration, tools,...). This could be a model for SaaS also, particularly if there's custom integration involved or support needed.
  • Free trials - either time-restricted (eg, 30-day) or feature-restricted (limited functionality, or advertising-funded like Yahoo! Mail, or both). Simple way for customer to get started and try out the application with no cost.
  • Free "betas"
  • Freeware

Back to the Trialpay example... Personally, I'm not sure how valuable this is... after all, going through the motions of selecting something else to buy or sign up for instead of the (relatively cheap) product I'd like to get seems like a lot of work... but apparently their free software busines model does appeal to a fair number of consumers out there.

The point of this is... there are more ways to think about your business model than just "how much should I charge for my software?" Providing some of your product for "free" can be a viable route. The options are about as limited as your creativity in thinking about your niche, your target customer, your partners, and how to create a win-win for all. This is apparently what Trialpay is trying to do.



  1. Home
  2.  ›
  3. Software Business Planning
  4.  ›
  5. Free Software Business Model

Recent Articles

  1. Software Sales: Six Key Elements to Selling Software

    Oct 28, 19 08:37 PM

    Check out these top tips and templates to help you increase your software sales.

    Read More

  2. How to Sell Software Online

    Oct 28, 19 08:21 PM

    Learn how to sell software online: what steps do you need to take to sell software online? Where are the best websites to sell software online? Follow these seven steps to improve your online software…

    Read More

  3. What's Different About Selling Software Online?

    Oct 03, 19 02:02 PM

    What is different about selling software online? You may be wondering how is selling software online different from selling any other ecommerce product. After all, isn't selling software online more o…

    Read More