App Go-to-Market Strategy Plan

You're getting ready to introduce your new app, and you need an app go-to-market strategy plan? 

Keep reading to find out my top 5 tips to keep in mind when launching your app.  You can also download our software marketing plan package, that will help you launch your app successfully.

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Find helpful ebooks, marketing templates, strategy worksheets, and more.

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new Go-to-Market Toolkit

We have just launched our Go-to-Market Toolkit, with guides, templates and checklists to plan a successful software launch. 

Check out the Toolkit here, or you can get a free Go-to-Market Checklist one-pager if you sign up for our FREE monthly newsletter here.

If you prefer, you can also check out our other software marketing downloads.

5 Top Tips for a Successful App Launch

1. Start Your Go-to-Market Planning Early

My first piece of advice for any new app introduction is don't start your marketing too late.  It's important to have all your ducks lined up prior to uploading your app to the app stores.  

Make sure you have great copy to describe your app, a compelling website, have a press release ready to go, and start collecting emails of prospective customers as early as you can.

Our Go-to-Market Strategy Plan gives you a ready-to-go template for your app go-to-market plan.  Includes detailed Word plan template, Powerpoint pitch presentation, checklists and worksheets, and a 30-minute phone consultation - everything you need to get your app launched successfully.

Click on the button below to purchase for just $249

2. Keep Laser Focus on your Best Target Customer

Make sure that you have a really clear picture of the ideal target customer for your app, and at the beginning you should only focus your marketing and your app on the needs of that specific customer niche.  Get it right with your ideal customer, and then you can grow from there with later versions of your app.

3. Stay Flexible

New apps aren't always successful right out of the gate.  Be ready to see how your customers and the market reacts to your app, and if you need to then pivot your business to address the opportunities as they present themselves.

4. Communicate to your Target Customers

As you bring your app to market, stay in communication with your target customers - get active in forums where they participate, answer questions promptly, encourage discussion in social media.   The more conversation you can encourage, the more likely people are to consider and try out your app.

5. Make it Visual

Remember - a picture really is worth a thousand words.

Make a video for your app launch, and have relevant graphics, images, and screen shots.


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