Back to Back Issues Page
New marketing plan workshop - The Software Business Advisor newsletter, Jan 2014
January 09, 2014

Welcome to The Software Business Advisor, a newsletter from

Here's wishing that this holiday season brought peace, love and joy to you and your family.

Now that 2014 is here, it is time to think about your marketing plans for the new year. How are you planning to grow your business in 2014? A lot is changing in marketing, with social media, big data, Web 2.0, mobile, growth hacking.... It may be time to re-evaluate the effectiveness of your marketing.

With that in mind, I'm offering a Hands-On Marketing Plan Workshop, with a special discount for The Software Business Advisor subscribers.

Also, the first 3 signups will get 60% off!

Save the date: Feb 6, 2014.

The workshop will be offered both in person(New York City area) on Feb 6, as well as online (available on demand). Click here for more information and to sign up for the in-person workshop

Want some tips for putting together a marketing plan that really drives revenue, and makes the most of your marketing budget?

The key is to make sure your marketing activities are fully aligned with your business goals. How do you do that? Follow these 7 steps:

  1. Describe your ideal target customer
  2. Analyze your market - Narrow down on a niche where you can define unique value
  3. Analyze your competition
  4. Define your USP (unique selling proposition)
  5. Identify distribution channels, partners and complementors
  6. Define your marketing mix - strategies & tactics

    • Pricing
    • Promotion: online, offline, social media, search engines, etc
    • Product
    • Place

  7. Continue to measure & refine your marketing

Comments? Ideas? Feedback? I'd love to hear from you. Just reply to this newsletter and tell me what you think!

Joanna Lees Principal,

Back to Back Issues Page