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New group coaching program / Facebook marketing tips - The Software Business Advisor, June 2014
June 26, 2014

Welcome to The Software Business Advisor, a newsletter from

June 2014

In this issue:

  1. NEW 7-Step Software Marketing Tookit - DIY, group & individual coaching program
  2. Tips for Building your Facebook Business Page

NEW 7-Step Software Marketing Toolkit Program

Sign up for our 7-Step Marketing Toolkit to get the software marketing help you need. Not only will you have access to all our templates and business/marketing plans, but our membership programs also include coaching, training, weekly tips, and helpful master classes.

You have a choice of levels: do-it-yourself, group coaching, individual coaching, or full-service marketing. And all levels include 20% off our consulting services, as well as access to all our templates, ebooks, worksheets and other downloads for free.

Check out the Software Marketing Toolkit program here.

Tips for Building your Facebook Business Page

What are the benefits of having your business on Facebook? First is the power of the network effect – Facebook keeps people actively engaged, so your business stays on their radar. Also, you can build trust and credibility from the concrete “likes” that you get on Facebook or other social media platforms.

When should you start a Facebook page, if your business is new? Your first focus (for most businesses) should be on building content and driving traffic to your website. First, make sure you have at least 25 pages on your site, and about 50 visitors per day or more. Then, you’re ready to continue to build traffic using social media.

It's actually very straightforward to create a Facebook business page. You need to first have a Facebook personal account. Then, you can just go to and follow the on-screen instructions.

Here are some tips for making the most of your Facebook business page:

  • Choose the right business type. For most software/SaaS firms, that will either be "Product or Brand" (for a smaller firm with just one software product, or a website business) or "Company, Organization or Institution".
  • Remember to like your own business page!
  • Make sure to change your Facebook page URL to something more memorable (Facebook usually requires you to have at least 25 likes before you can do this). Do this under Settings / Page Info.
  • Once you have a few first posts, find other pages to like, and posts to share or comment on - this will encourage people to visit your page and participate there as well.
  • Find a few Facebook groups to participate in.
  • Add a Facebook "like" box to your website and blog.

It can be a challenge to get the first few Likes on Facebook. First, you should “like” your own page. Next, you should ask your current Facebook personal friends or family to “like” your page. If people are sending questions to you via email or via your website, ask them if they could ask the question on your Facebook page instead – that way you start to get immediate engagement.

Facebook also allows you to import email contacts and you can automatically send them an email from Facebook asking them to “like” your page (be careful of this - make sure the recipients will not consider it spam).

For more help on social media marketing, consider consider joining as a member in the Software Marketing Toolkit program.

Comments? Ideas? Feedback? I'd love to hear from you. Just reply to this newsletter and tell me what you think!

Joanna Lees Principal,

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