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SaaS Business Growth Strategies - The Software Business Advisor, Aug 2015
August 17, 2015

Welcome to The Software Business Advisor, a newsletter from

Aug 2015

In this issue:

  1. SaaS Business Growth Strategies
  2. NEW SaaS Business & Marketing Growth Package - now open for signup
  3. 7-Step Software Marketing membership program

SaaS Business Growth Strategies

One of the most challenging aspects of the Software-as-a-Service (SaaS) business model is how to grow your customer base as quickly as possible to the profitable level. Many SaaS businesses struggle with how to keep the momentum going and keep customers signing up, while also engaging and maintaining existing customers.

To grow a healthy SaaS business, staying on top of these five financial metrics is key:

  • Committed Monthly Recurring Revenue (CMRR) Cash
  • Customer Churn
  • Customer Acquisition Cost (CAC)
  • Customer LifeTime Value (CLTV)

It can be too easy to overinvest in infrastructure in an attempt to grow a SaaS business too fast, when you've not yet gotten a handle on a sustainable value for these metrics.

Through Software Marketing Advisor, I've seen a lot of SaaS companies struggle with how to best focus their marketing and strategy efforts, while maintaining strong business metrics. The SaaS Business Growth Package is my attempt to help these companies really focus their marketing strategy, while keeping it affordable with a low-touch model. You can read more about it here:

Would love any comments or thoughts on this approach!

NEW SaaS Business & Marketing Growth Package - now open for signup

Sign up for our new SaaS Business Growth Package to get the help you need to grow your SaaS business. You will have immediate access to SaaS business planning and marketing templates and worksheets, combined with a month of 1:1 help to plan out your SaaS business growth strategy and marketing tactics.

7-Step Software Marketing Membership Program update

We're getting more active now with the 7-step software marketing membership program, as we gear up to help clients with the Q3/Q4 planning push.

With software marketing, it's really important to have the right strategy and approach, so you spend your limited marketing resources as optimally as possible.

It's not too late to sign up for the program. There are a number of levels to choose from, so select what help you need, or choose the one-time bundle price instead on a monthly subscription.

Sign up here for the Software Marketing Toolkit program.

Comments? Ideas? Feedback? I'd love to hear from you. Just reply to this newsletter and tell me what you think!

Joanna Lees Owner,

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