Boost your software marketing

Many companies struggle with software marketing. You've created a great tech product or service. How do you make sure your target market knows about it?

Here you'll find plenty of helpful tips, tools, and templates to better market, promote, and sell your software, solutions, services, and apps. 

We can also help you optimize your marketing strategy, messaging and value proposition, build your software business and increase your software sales. 

You work hard on your software.

Now you just need to get it in the hands of more customers.

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Recent Articles

  1. Software Development Business Plan: SaaS business plan and metrics

    Sep 29, 20 08:19 PM

    This software development business plan package includes a SaaS business plan, marketing and financial tools, whitepapers, plus key SaaS metrics to track your business.

    Read More

  2. Software Marketing in a Recession

    Sep 24, 20 08:35 PM

    Looking for some top tips on how to be effective with your marketing in a recession? Check out the results of our survey to see how others are focusing their software marketing.

    Read More

  3. Software Development Business Plan - Software Development as a Service

    Sep 17, 20 05:08 PM

    With enterprises outsourcing software development, that creates business opportunity for ISVs. Here are some tips to plan your software development business plan.

    Read More

Tech marketing strategy

As a software, tech or SaaS company or entrepreneur, you need to strategically build your business, position and market your products and services, and effectively identify and communicate to target customers.

Learn how to differentiate your business from the competition by focusing on a targeted market strategy, communicating your message effectively, and defining an effective marketing plan and sales approach.

Software or SaaS business planning

We provide software business planning tools, templates and articles. You'll find helpful ideas, business planning templates and worksheets specifically designed for software and SaaS companies.

We also provide guides and templates to help with marketing strategy, business and marketing plans, as well as tips and tricks to grow your business.

If you need some assistance with developing your software business plan or strategy, then contact us about our consulting and mentorship services.

Software marketing planning

Read software marketing and sales articles and guides, or learn more about our consulting services specifically focused on technology and software companies, and affordable coaching sessions.  Our 7-Step Software Marketing Strategy Process makes it easy to plan your marketing in a process-oriented, actionable way.

Tools & templates to market & sell software or services

You can find downloadable templates, tools, and worksheets to make planning your software business, marketing strategy, or sales proposals a breeze.  Use our marketing plan template, check out our software sales proposal templates, or check out other helpful tools to easily increase the impact of your marketing and sales efforts.

Get help with partnering or channel strategy

Drop me a line to learn about how I can help you with finding the right partners or channel to drive your company to the next level, or connect with me on LinkedIn.

We can help with introduction to strategic channels, or help identify partners to grow your ecosystem.

Learn more about the evolving software ecosystem

Our goal is for this site to be a go-to resource for software and technology services companies looking for help with planning and marketing in a services-oriented world.

Marketing strategy is more important for software companies now than it has ever been. The computer software industry has undergone some major changes which impact software vendor business models, resourcing strategies, as well as marketing and sales tactics.

The fact is that software industry trends such as SaaS (software-as-a-service), mobility, cloud computing, and "big data" approaches are having a major impact not only on the business of software but on the entire computing industry.

The goal of this site is to help software firms make sense of these changes and plan their software business model, product strategy, software sales and marketing to maximize their potential.

In today's economy, every software company must go the extra mile to extract the most value possible from the marketplace today as well as in the future.

Ready to learn the optimal business model, marketing strategy and sales tools for your particular software product or service? Want to understand more about what these marketplace trends mean for YOUR business? Everything you need is right here.