At Software Marketing Advisor, we provide tools, templates, and tips to help you better market, promote, and sell your software, solutions, services, and apps.
We also provide consulting services to optimize your marketing strategy, messaging and value proposition, and to help with building your software business and increasing your software sales.
You work hard on your software.
Now you just need to get it in the hands of more customers.
We help software and SaaS companies build their businesses, position and market their products and services, and effectively identify and communicate to their target customers.
Our goal is to help software companies differentiate themselves from their competition by focusing on a targeted market strategy, communicating their messages effectively, and defining an effective marketing plan and sales approach.
We deliver this through our 7-Step Marketing Toolkit, results-focused coaching and consulting services, downloadable tools and templates, and lots of free information on this site.
Please keep reading for more detail on how Software Marketing Advisor can help.
Click here for our software business planning tools, templates and articles. You'll find business planning templates and guidelines specifically designed for software and SaaS companies.
You can also take a look at our 7-Step Marketing Program for help with marketing strategy, access to all our business and marketing plans, as well as tips and tricks to grow your business.
For our all-in-one marketing solution, check out the 7-Step Marketing Toolkit. It has all you need to help you effectively market and sell your software.
Or you can find individual downloads, tools, information and advice to accelerate your marketing and sales here. You can download a marketing plan template, software sales proposal templates, and other helpful information to radically increase the impact of your marketing and sales efforts.
Click here to learn more about consulting services specifically focused on technology and software companies, and affordable coaching sessions. Many of our clients find our 7-Step Software Marketing Toolkit to be a great program to get the software marketing help they need on a subscription basis.
We can help with introduction to funding sources, or help identify partners to grow your ecosystem.
Our goal is for this site to be a go-to resource for software and technology services companies looking for help with planning and marketing in a services-oriented world.
Marketing strategy is more important for software companies now than it has ever been. The computer software industry is undergoing some major changes which are impacting software vendor business models, hiring and resourcing strategies, as well as marketing and sales tactics.
The fact is that current software industry trends such as SaaS (software-as-a-service), mobility, cloud computing, and "big data" approaches are having a major impact not only on the business of software but on the entire computing industry.
Our goal is to help software firms make sense of these changes and plan their software business model, product strategy, software sales and marketing to maximize their potential.
In today's economy, every software company must go the extra mile to extract the most value possible from the marketplace today as well as in the future.
Ready to learn the optimal business model, marketing strategy and sales tools for your particular software product or service? Want to understand more about what these marketplace trends mean for YOUR business? Everything you need is right here.
Oct 11, 18 11:07 AM
The Software Business Advisor is our free monthly newsletter with information about trends in the software business, software marketing tips, software sales help, and business planning.
Oct 10, 18 12:41 PM
Providing value-add business software services can help you avoid commoditizing your software business with your SaaS offering. Find out how to add software services as part of your revenue stream.
Oct 09, 18 01:53 PM
My recommended software marketing resource list for software vendors