Boost your software marketing

Many companies struggle with software marketing. You've created a great tech product or service. How do you make sure your target market knows about it?

Here you'll find plenty of helpful tips, tools, and templates to better market, promote, and sell your software, solutions, services, and apps. 

We can also help you optimize your marketing strategy, messaging and value proposition, build your software business and increase your software sales. 

You work hard on your software.

Now you just need to get it in the hands of more customers.

Subscribe to our Free Newsletter

Recent Articles

  1. The Best Software Marketing Tips: Question and Answer

    Nov 28, 20 02:51 PM

    Wondering where to find software marketing tips to help boost your software sales? Do you have a software marketing question? Check out our latest Q&A or submit your own question.

    Read More

  2. Marketing Your Software Consulting Business, Selling IT Services

    Nov 24, 20 08:09 PM

    Provides marketing and sales tips for software consulting business. If you do software development consulting or are selling IT services then see our useful marketing tools and advice.

    Read More

  3. Web Software Marketing: Tips for Marketing Your Software Online

    Nov 15, 20 03:30 PM

    Follow these ten strategies to maximize your web software marketing budget. Software marketing online is a cost-effective option - here are our top ten tips.

    Read More

Tech marketing strategy

As a software, tech or SaaS company or entrepreneur, you need to strategically build your business, position and market your products and services, and effectively identify and communicate to target customers.

Learn how to differentiate your business from the competition by focusing on a targeted market strategy, communicating your message effectively, and defining an effective marketing plan and sales approach.

Software or SaaS business planning

We provide software business planning tools, templates and articles. You'll find helpful ideas, business planning templates and worksheets specifically designed for software and SaaS companies.

We also provide guides and templates to help with marketing strategy, business and marketing plans, as well as tips and tricks to grow your business.

If you need some assistance with developing your software business plan or strategy, then contact us about our consulting and mentorship services.

Software marketing planning

Read software marketing and sales articles and guides, or learn more about our consulting services specifically focused on technology and software companies, and affordable coaching sessions.  Our 7-Step Software Marketing Strategy Process makes it easy to plan your marketing in a process-oriented, actionable way.

Tools & templates to market & sell software or services

You can find downloadable templates, tools, and worksheets to make planning your software business, marketing strategy, or sales proposals a breeze.  Use our marketing plan template, check out our software sales proposal templates, or check out other helpful tools to easily increase the impact of your marketing and sales efforts.

Get help with partnering or channel strategy

Drop me a line to learn about how I can help you with finding the right partners or channel to drive your company to the next level, or connect with me on LinkedIn.

We can help with introduction to strategic channels, or help identify partners to grow your ecosystem.

Learn more about the evolving software ecosystem

Our goal is for this site to be a go-to resource for software and technology services companies looking for help with planning and marketing in a services-oriented world.

Marketing strategy is more important for software companies now than it has ever been. The computer software industry has undergone some major changes which impact software vendor business models, resourcing strategies, as well as marketing and sales tactics.

The fact is that software industry trends such as SaaS (software-as-a-service), mobility, cloud computing, and "big data" approaches are having a major impact not only on the business of software but on the entire computing industry.

The goal of this site is to help software firms make sense of these changes and plan their software business model, product strategy, software sales and marketing to maximize their potential.

In today's economy, every software company must go the extra mile to extract the most value possible from the marketplace today as well as in the future.

Ready to learn the optimal business model, marketing strategy and sales tools for your particular software product or service? Want to understand more about what these marketplace trends mean for YOUR business? Everything you need is right here.