Creating a Compelling Software Tagline
How do you create a compelling software tagline for your company?
First, what is a tagline? More importantly, what makes a good one?
In her book "The Ultimate Marketing Toolkit," Paula Peters has an entire chapter dedicated to the tagline. (Take a look at my review of her book here.)
Here is how she describes it: "A tagline is nothing more than a short statement about your business... The goal is to interest a reader, a viewer, or a passenger in your business... The tagline educates your potential customer market by elaborating on your product or service - all in a tiny, neatly wrapped little package of one line."
A tagline is free, and it sells your business or product for you. Use it on your business cards, your website, your email signature, and any other communication that is seen by potential customers.
Here are some ideas for creating a compelling software tagline:
In order to create a compelling software tagline, you need to first really narrow down on who is your ideal target customer, what is their pain point, and what is the unique value that your product or service is providing to them. If you're not crystal clear on that, take a look at
this article on analyzing your target customers and their needs.