Software Sales Training Q & A

These are some common questions about software sales training that we have received from visitors and clients at Software-Marketing-Advisor.com. If you are wondering about what type of software sales courses are best, check out these recommendations here.

If you find you still have a question about how to sell software that is not addressed here, then submit your question at our software marketing tips and Q&A page.

Q: What kind of course would be best for offshore software services sales?

A: To be honest, the best way to learn about how to sell software or software development services is by getting experience in the field. Selling offshore software services is not fundamentally different from selling other types of software or services... except the value proposition is usually a low-cost one.

The most important thing to know about how to sell software (particularly selling software to the business customer) is that it is a solution sale: you are selling a solution to a customer's problem, not a list of features or capabilities/skillsets. So your best choices for sales training would be courses that teach solution selling with as much real-life examples and hands-on exposure as possible.

We highly recommend the Sales Toolkit from Go-to-Market Strategies. It includes a number of sales training videos, sales templates, and lots of useful "how-to" articles for a very reasonable price.

For other options to help with selling software, take a look at our software sales and software marketing classes page to see some recommended courses. Also check out these top software sales and software marketing books for some software sales self-study here.



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