Software Promotion Tactics: Greeting Cards

Sending a holiday or birthday greeting card can be a positive software promotion tactic. Or consider sending a calendar for the New Year. It can add a personal touch to your relationship with your customers, without being too personal. This article provides some tips on putting together effective business greeting cards, and links to some excellent resources for creating and mailing greeting cards as a software promotion strategy.

Here are my top tips for planning and designing your greeting card or calendar:

1. Consider the best timing for your greeting card or calendar. Christmas is an obvious time… although your card may get lost under a pile of paper on your customer’s desk by the time they’re done with the holiday season. Instead, a New Year card can be a good way to engage a business customer. Birthday cards are good too, so long as it is appropriate for your business (ie, not considered too personal).
2. Keep your card simple, and remember basic business etiquette. The message should be professional (no jokes that could be misinterpreted), but that does not mean it needs to be boring.
3. Include a handwritten note when possible, even if it’s just a brief phrase such as “Happy Holidays, Susan!”
4. Don’t forget to include a copy of your business card and/or brochure in the greeting card.

There are plenty of resources online to help design and mail your greeting card. Many can be completed with rapid turnaround if needed. I have found PsPrint to be an excellent resource to design and mail your cards, and best of all you can do it all online if you want. They are also offering a 50% off promotion on greeting cards right now.

So don’t procrastinate any longer. Go ahead and put together a mailing of greeting cards to your customers. It’s not too late!

Click here to get 50% OFF HOLIDAY GREETING CARDS from PsPrint.

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