Software Marketing Site Blog: What's New at Software-Marketing-Advisor.com

Welcome to the site blog for Software-Marketing-Advisor.com, highlighting recent additions and updates to the website, as well as other information. Also check out our Software Marketing and Strategy Blog here.

May 30, 2018

Software Market Trends and the SaaS Transition

Current trends impacting the software market include SaaS or Software-as-a-Service, subscription pricing, IT outsourcing, SOA Get an overview of software trends & what they mean for your business.

Continue reading "Software Market Trends and the SaaS Transition"

May 23, 2018

Software Business Plan and Marketing Strategy

Get tips on defining the best software business plan -- one-time software license, SaaS, subscription, or a hybrid model? Read more to learn how to write a strong business plan.

Continue reading "Software Business Plan and Marketing Strategy"

May 23, 2018

Software Advertising and Marketing: Guide to Software Marketing

This page provides helpful tips for software advertising and marketing. Whether you sell consumer or business software, follow this guide to software marketing to increase sales of your software.

Continue reading "Software Advertising and Marketing: Guide to Software Marketing"

Apr 27, 2018

Software as a Service - What is It?

Understand the new market for software as a service and what it means for your software company

Continue reading "Software as a Service - What is It?"

Mar 27, 2018

Developing Your App Marketing Strategy: 7 Key Steps

A strong app marketing strategy ensures that your sales and marketing efforts don’t go to waste – you have limited resources, so make sure those resources are focused on your business goals. Follow these 7 steps to develop a focused software marketing strategy.

Continue reading "Developing Your App Marketing Strategy: 7 Key Steps"

Mar 20, 2018

Successful Software Launch Strategies: Six Top Tips

Don't make your software launch an afterthought. Plan a strong app marketing strategy with these six tips to developing your launch strategy to boost a strong software product introduction.

Continue reading "Successful Software Launch Strategies: Six Top Tips"

Mar 05, 2018

Business Plan Writing for Software Companies in a Service-Oriented World

Guidance and examples to help you write a business plan for your software/services company considering new services business models.

Continue reading "Business Plan Writing for Software Companies in a Service-Oriented World"

Feb 26, 2018

Software Marketing Strategy Course - Marketing Classes

Sign up for the Software Marketing Strategy Course from Software Marketing Advisor and build a killer marketing plan for 2018

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Feb 27, 2017

Defining & Marketing Niche Software: Finding a Niche, Software Marketing Focus

Marketing niche software can be a recipe for success by keeping the focus on addressing a specific usage and market really, really well. Read this article to learn how.

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Feb 27, 2017

Big Data: Business Opportunity for Software Companies

The challenge of "big data" represents a significant business opportunity for software companies today. Firms with expertise in data analysis, storage, or search can take advantage of this new wave.

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Feb 27, 2017

Marketing & Selling Software Online: Top Tips to Increase Web Software Sales

This article covers top tips for marketing and selling software online. Web software marketing can be challenging if you don't bring strong traffic and convert them to buyers. Here's how to succeed.

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Feb 26, 2017

Hybrid SaaS Model: Is it a Good Option for SaaS Vendors?

Q &A about a Hybrid SaaS Model and whether that is a good option for software vendors who are considering the move to SaaS or Software as a Service.

Continue reading "Hybrid SaaS Model: Is it a Good Option for SaaS Vendors?"

Feb 26, 2017

SaaS Metrics: Software as a Service – SaaS Business Planning

What SaaS metrics should you use to track the health of your software as a service business? In the SaaS model, key business metrics are different from a traditional software company.

Continue reading "SaaS Metrics: Software as a Service – SaaS Business Planning"

Feb 25, 2017

SaaS Marketing: How to Sell SaaS

How is SaaS marketing different from marketing a licensed software product? Find out the main differences in how to market and how to sell SaaS compared to licensed software marketing.

Continue reading "SaaS Marketing: How to Sell SaaS"

Feb 25, 2017

SaaS Business Plan Tips: Five Keys to a Successful SaaS Startup

A strong SaaS business plan is critical for a successful SaaS startup. Any software business needs a plan... but this is especially true for software as a service companies. Find out why.

Continue reading "SaaS Business Plan Tips: Five Keys to a Successful SaaS Startup"

Recent Articles

  1. Software Market Trends and the SaaS Transition

    May 30, 18 11:20 AM

    Current trends impacting the software market include SaaS or Software-as-a-Service, subscription pricing, IT outsourcing, SOA Get an overview of software trends & what they mean for your business.

    Read More

  2. Software Business Plan and Marketing Strategy

    May 23, 18 04:37 PM

    Get tips on defining the best software business plan -- one-time software license, SaaS, subscription, or a hybrid model? Read more to learn how to write a strong business plan.

    Read More

  3. Software Advertising and Marketing: Guide to Software Marketing

    May 23, 18 02:49 PM

    This page provides helpful tips for software advertising and marketing. Whether you sell consumer or business software, follow this guide to software marketing to increase sales of your software.

    Read More

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