Welcome to the site blog for Software-Marketing-Advisor.com. This blog highlights recent additions and updates to the website, as well as relevant timely news and other information for software marketers. Also check out our Software Marketing and Strategy Blog here.
Please let me know if there is anything else you would like to see here (or something you'd prefer not to!).
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Feb 27, 2010, Software Business Plan and Marketing Strategy
Get tips on defining the best software business plan -- one-time software license, SaaS, subscription, or a hybrid model? Read more to learn how to write a strong business plan.
Feb 27, 2010, Software Resell Rights – How to Resell Software
Learn about software resell rights, and how to resell software for profit or find partners to resell your software. Done right, software reselling can accelerate profits for both developer & reseller
Feb 4, 2010, Marketing Software Strategy for Software Product Companies
Developing a marketing software strategy can be a challenge for software startups that don’t have a background in marketing. These are our recommended software marketing strategies.
Feb 2, 2010, How to Use Competitive Analysis to Define Yourself a Market Leader
How useful is competitive analysis? Well, sometimes competitive analysis can lead to dead-end marketing strategies that are just copying your competition's moves. A business version of "keeping up with the Jones's".
Here's how to use it to re-invent or re-define your category so that you are the market leader in your subsegment.
Jan 25, 2010, Marketing Strategy Help for Software Businesses
If you are looking for quick, effective software marketing strategy help, consider our fixed-price software marketing strategies review service. Provides help with your business and marketing plan.
Jan 25, 2010, Software Marketing Consultant Services
Access our software marketing consultant services to get help with marketing strategy and business planning for your software company. See our affordable marketing coaching and business plan services
Jan 22, 2010, Using a SWOT Analysis to Fine-Tune Your Marketing
A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is an effective way to make sure your marketing activities align with your business strategy.
Why is that a good thing?
It means that the money you spend on marketing is more likely to produce the business results you're looking for...
Jan 20, 2010, Developing Your Software Marketing Plan
Tips and resources for developing your software marketing plan. If you sell software or services, you will find resources for refining your marketing strategy and creating winning marketing tactics.
Jan 19, 2010, Software Advertising and Marketing: Guide to Software Marketing
This page provides helpful tips for software advertising and marketing. Whether you sell consumer or business software, follow this guide to software marketing to increase sales of your software.
Jan 14, 2010, What NOT to Post on your Customer Blog
OK, here's one of my pet peeves: if you have a blog or a twitter account linked from your business website, make sure the posts and tweets are targeted to your customers and what they care about.
Seems obvious, right?
But I see so many small technology and software companies that use their blog to discuss the trials and tribulations of being a startup...
Jan 8, 2010, Working with a Software Reseller and Finding Software Distributors
Working with a software reseller can ease the problem of how to scale your software sales and support. Here are some key tips for success in working with a computer software reseller.
Jan 8, 2010, Have you Updated your Software Business Plan for the New Decade?
Happy New Year!
It's now 2010... do you have an updated software business plan or marketing plan to address the new decade?
The software industry is changing radically with the move to SaaS, outsourcing and other trends. It's important to have a current business plan to make sure you're positioned to take optimal advantage of these changes.
