Software Marketing Site Blog: What's New at Software-Marketing-Advisor.com

Welcome to the site blog for Software-Marketing-Advisor.com, highlighting recent additions and updates to the website, as well as other information. Also check out our Software Marketing and Strategy Blog here.

Feb 27, 2017

Defining & Marketing Niche Software: Finding a Niche, Software Marketing Focus

Marketing niche software can be a recipe for success by keeping the focus on addressing a specific usage and market really, really well. Read this article to learn how.

Continue reading "Defining & Marketing Niche Software: Finding a Niche, Software Marketing Focus"

Feb 27, 2017

Business Plan Writing for Software Companies in a Service-Oriented World

Guidance and examples to help you write a business plan for your software/services company considering new services business models.

Continue reading "Business Plan Writing for Software Companies in a Service-Oriented World"

Feb 27, 2017

Big Data: Business Opportunity for Software Companies

The challenge of "big data" represents a significant business opportunity for software companies today. Firms with expertise in data analysis, storage, or search can take advantage of this new wave.

Continue reading "Big Data: Business Opportunity for Software Companies"

Feb 27, 2017

Marketing & Selling Software Online: Top Tips to Increase Web Software Sales

This article covers top tips for marketing and selling software online. Web software marketing can be challenging if you don't bring strong traffic and convert them to buyers. Here's how to succeed.

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Feb 26, 2017

Hybrid SaaS Model: Is it a Good Option for SaaS Vendors?

Q &A about a Hybrid SaaS Model and whether that is a good option for software vendors who are considering the move to SaaS or Software as a Service.

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Feb 26, 2017

SaaS Metrics: Software as a Service – SaaS Business Planning

What SaaS metrics should you use to track the health of your software as a service business? In the SaaS model, key business metrics are different from a traditional software company.

Continue reading "SaaS Metrics: Software as a Service – SaaS Business Planning"

Feb 25, 2017

SaaS Marketing: How to Sell SaaS

How is SaaS marketing different from marketing a licensed software product? Find out the main differences in how to market and how to sell SaaS compared to licensed software marketing.

Continue reading "SaaS Marketing: How to Sell SaaS"

Feb 25, 2017

SaaS Business Plan Tips: Five Keys to a Successful SaaS Startup

A strong SaaS business plan is critical for a successful SaaS startup. Any software business needs a plan... but this is especially true for software as a service companies. Find out why.

Continue reading "SaaS Business Plan Tips: Five Keys to a Successful SaaS Startup"

Feb 24, 2017

SaaS Business Model: Implications for Your Software Business

Many software vendors are considering or implementing the move to a SaaS business model. But SaaS may not be right for everyone. It means changing to a services business mindset.

Continue reading "SaaS Business Model: Implications for Your Software Business"

Feb 24, 2017

The Mobile Application Market - A Mobile Apps Market Analysis Report

This newly-released report gives an overview of the mobile application market - a key read for anyone developing mobile applications.

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Feb 24, 2017

Software Marketing Download, Templates, and Tools

These software marketing download templates will improve your software marketing ROI: tools and templates for software marketing and business planning

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Feb 24, 2017

Software Marketing Plan Template

This software marketing plan template will help you develop a strong marketing strategy for your software product or service. Complete with guide on software marketing in the recession. Check it out!

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Feb 20, 2017

Software Development Business Plan: SaaS business plan + key SaaS metrics.

Download our software development business plan package including a SaaS business plan, marketing and financial tools, whitepapers and more. Plus key SaaS metrics to track your business.

Continue reading "Software Development Business Plan: SaaS business plan + key SaaS metrics."

Feb 18, 2017

Software Company Business Plan: Downloadable Software Business Plan Template

This software company business plan package includes all the components needed to plan your own software company: detailed software business plan template, financial sheets, marketing plan and more.

Continue reading "Software Company Business Plan: Downloadable Software Business Plan Template"

Jan 26, 2017

Software Proposal Template – Create Compelling Software Sales Proposals

Download our software proposal template to use as a starting point to quickly put together a compelling sales proposal for your software or service.

Continue reading "Software Proposal Template – Create Compelling Software Sales Proposals"

Recent Articles

  1. Defining & Marketing Niche Software: Finding a Niche, Software Marketing Focus

    Feb 27, 17 03:33 PM

    Marketing niche software can be a recipe for success by keeping the focus on addressing a specific usage and market really, really well. Read this article to learn how.

    Read More

  2. Business Plan Writing for Software Companies in a Service-Oriented World

    Feb 27, 17 02:47 PM

    Guidance and examples to help you write a business plan for your software/services company considering new services business models.

    Read More

  3. Big Data: Business Opportunity for Software Companies

    Feb 27, 17 02:21 PM

    The challenge of "big data" represents a significant business opportunity for software companies today. Firms with expertise in data analysis, storage, or search can take advantage of this new wave.

    Read More

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