About Software Marketing Advisor.com

Software Marketing Advisor.com is a marketing strategy resource center from Kazoo Associates. We provide information and advice on business planning, and market strategy to technology, software and services firms.

Joanna Lees Castro, Joanna Lees Castro photo Software Marketing Advisor.com is owned by Joanna Lees, PhD. Joanna spent fifteen years in various software/solutions marketing and consulting management positions at Intel Corporation, working on external projects with software and services firms and enterprise companies of all sizes to help them leverage information technology for business benefit... from guiding tiny software startups on web services during the dotcom boom, to more recently managing delivery of strategic IT consulting services to Fortune 100 global enterprises.

Joanna founded Software Marketing Advisor.com in order to bring some of this breadth of experience in the software/services world and visibility into the direction of technology to bear to assist software and services firms. We help software companies maximize their product/service positioning to extract the most value possible from the marketplace today and in the future.

For contact information, or to provide feedback on our website or services, please click here. You can also connect with me on LinkedIn here.

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Featured Downloads

SaaS Business Plan Template

A detailed business plan template for SaaS companies

Software Company Business Plan Template

An easy-to-use business plan template for software product companies

Software Marketing Plan Template

A time-saving marketing plan template designed specifically for software firms




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