About Software Marketing Advisor.comSoftware Marketing Advisor.com is a marketing strategy resource center from Lees Castro Associates. We provide marketing strategy and business planning information, advice and consulting services to business software and services firms. We are particularly focused on assisting software companies through the current business model transition to software services.
Software Marketing Advisor.com is owned by Joanna Lees Castro, PhD. Joanna spent fifteen years in various software/solutions marketing and consulting management positions at Intel Corporation, working on external projects with software and services firms and enterprise companies of all sizes to help them leverage information technology for business benefit... from guiding tiny software startups on web services during the dotcom boom, to more recently managing delivery of strategic IT consulting services to Fortune 100 global enterprises.
Joanna founded Software Marketing Advisor.com in order to bring some of this breadth of experience in the software/services world and visibility into the direction of high technology to bear to assist business software and services firms. We help software companies maximize their product/service positioning to extract the most value possible from the business marketplace today and in the future. For contact information, or to provide feedback on our website or services, please click here. RETURN FROM ABOUT SOFTWARE MARKETING ADVISOR TO SOFTWARE MARKETING HOMEPAGE |
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Featured Downloads
SaaS Business Plan Template
A detailed business plan template for SaaS companies |
Software Company Business Plan Template
An easy-to-use business plan template for software product companies |
Software Marketing Plan Template
A time-saving marketing plan template designed specifically for software firms |
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