Is a Hybrid SaaS Model a Good Option for SaaS Vendors?

Q: What do you think is the likelihood of a SaaS model hybrid, single tenant, single instance software (customized per client) being successful in the enterprise marketplace?

A: It may be best to stop thinking in terms of SaaS versus software license, and think in terms of the best way to deliver your solution to your customer to maximize the benefits to them and profit to you... There are a lot of potential "SaaS hybrid" options out there depending on your software, your market, the application usage model, etc etc. Take a look at this article for a discussion of the different software business models available to you.

If the "SaaS hybrid" you have in mind optimizes the customer benefits and your profits, then go for it.... if not, then ask yourself if there's a better way to deliver the solution instead. Nothing wrong with enterprise license software if that's the right model for your application and your customer base.

This is why it is so important to think about your business plan in terms of how to optimize both the value you are delivering to your target customers, as well as your longterm profits and business growth. The software delivery model you choose is then a tactic to realize that plan.

For more software marketing tips and Q&A, take a look at our main software marketing help page. Or you can go there to ask a question of an expert.

RETURN FROM SAAS MODEL QUESTION TO SOFTWARE MARKETING TIPS

RETURN TO SOFTWARE MARKETING HOMEPAGE

SBI!