The Mobile Application Market - A Research Report


Download this Updated Mobile App Market Study for just $100

Although the mobile application market - and mobile apps in particular - is growing rapidly, many software vendors still find it a challenge to make a business of selling mobile apps. The challenge for any mobile app developer is to rise above the million other apps available in the Apple and Android app stores.



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The barrier to entry is relatively small, since developing a simple mobile app entails less than $100,000 investment – often significantly less. However, selling mobile apps successfully is about more than just developing a neat app and uploading it to the app stores.

This report provides a high-level mobile apps market analysis, and is intended to be a starting point for software developers who need mobile application research to better target their mobile application market segment and take advantage of the opportunity for developing mobile applications.

Mobile Application Market Report Summary

Since they opened in 2008, billions of apps have been downloaded from the Apple App Store and Google's Android Marketplace.

There are now 2 million iOS apps and more than 2 million Android apps available, with annual downloads approaching 100 billion. Mobile app revenues are also growing healthily, increasing to almost $200 billion by 2020 from about $7.3 billion in 2011. However, data from Flurry Analytics shows a more worrying statistic, with only 4% of users still using a given mobile app 12 months after they downloaded it. Mobile users have a notoriously short attention span. A key priority for any mobile app developer is to not only garner as many new users as possible, but also to find unobtrusive ways to re-engage existing users.

Assessing potential ROI for mobile apps is notoriously difficult, because experiences vary so widely and often seem to depend on the fickle whims of users with ever-decreasing attention spans. The top-selling iPhone game "Angry Birds", for example, was developed by an unknown brand: Rovio, a Finnish computer game developer.

Report Benefits

If you are considering building a business around mobile apps, it is important to fully understand the mobile application market. Selling and making a profit from mobile apps is very different from more traditional desktop or enterprise software.

This report will help software business owners understand the landscape of mobile apps today, and assess the potential business opportunity. To download, click the "Buy Now" button above.



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