Software marketing strategy is more important now than it has ever been. The computer software industry is undergoing some major changes which are impacting software vendor business models, as well as marketing and sales tactics. Are you ready to win in a service-oriented world?

How do these industry trends impact your software business and your marketing efforts?

• Software-as-a-Service (SaaS),
• Services Oriented Architecture (SOA),
• Cloud Computing,
• Outsourcing of IT,
• Open Source Software,
• Enterprises running IT as a Service Business,
• And last but not least... the global recession.

The goal of this site is to help software firms make sense of these changes and plan their software business model, product strategy, software sales and marketing to maximize their potential. I've held software/solutions marketing and consulting positions at industry leading companies in high technology for the past fifteen years. I've worked with software and services firms and enterprise companies of all sizes to help them leverage technology for business benefit... from guiding tiny software startups on web services during the dotcom boom, to delivering strategic IT consulting services to Fortune 100 global enterprises.

This website provides my tips and information to assist you in maximizing your software product/service positioning. It is based on my breadth of experience in the software/services world, visibility into the direction of high technology and industry trends such as SaaS, and ongoing consultations with software firms of all types and sizes. In today's economy, every software company must go the extra mile to extract the most value possible from the marketplace today as well as in the future.

Ready to learn the optimal business model, software marketing strategy and sales tools for your particular product and customers? Want to understand more about what these marketplace trends mean for YOUR business? Everything you need is right here: