Email marketing can be a very cost-effective tool for software marketing. It is a low cost way to convey information about your company and its offerings, provide product updates and let people know about special events.
Check out the 3 top tips for successful email marketing from our guest author below.
There are a number of email marketing solutions available. One of the best I have found to be Constant Contact.
So why not test a new email marketing campaign with your target customers.
3 Crucial Ingredients to Successful Email Marketing
By Tim L Thompson
Email marketing allows you to reach out to various consumers across regions in a cost effective way. Email Internet marketing is a great marketing technique because it is a way of contacting consumers directly and gives the sense of being personalized or customized.
It can be sent across geographies at no extra cost and there is ample space to offer a wide range of information. Email marketing plays an important role in increasing conversions, since emails can be persuasive and also act as a reminder.
Conversions take place when a visitor to your website does something you want them to do, like placing an order for your product, filling out a form for free resources, downloading articles or even joining your email newsletter, etc.
You can try sending regular emails to your subscribers or visitors and make a note of how this activity has boosted conversion - either in sales or a targeted action you want your subscribers to take.
There are three very critical things that you should keep in mind to make your email marketing campaign more effective:
Apart from information and a call to action, the emails you send could offer discounts or may contain a puzzle or games to entice people to click the link.
HOT TIP: If you are sending out a regular email newsletter, try to only sell or promote something every 3-4 emails that you send out. Unless you are an online retail store or something similar, people may want to get quality information from you and not just be sold something every time they receive an email from you or your business.