App Go-to-Market Strategy Plan

You're getting ready to introduce your new app, and you need an app go-to-market strategy plan? 

Keep reading to find out my top 5 tips to keep in mind when launching your app.  You can also download our app go-to-market strategy package, including a great launch plan that will cover everything you need to launch your app successfully.

5 Top Tips for a Successful App Launch

1. Start Your Go-to-Market Planning Early

My first piece of advice for any new app introduction is don't start your marketing too late.  It's important to have all your ducks lined up prior to uploading your app to the app stores.  Make sure you have great copy to describe your app, a compelling website, have a press release ready to go, and start collecting emails of prospective customers as early as you can.

Our Go-to-Market Strategy Plan gives you a ready-to-go template for your app go-to-market plan.  Includes detailed Word plan template, Powerpoint pitch presentation, checklists and worksheets, and a 30-minute phone consultation - everything you need to get your app launched successfully.

Click on the button below to purchase for just $249

2. Keep Laser Focus on your Best Target Customer

Make sure that you have a really clear picture of the ideal target customer for your app, and at the beginning you should only focus your marketing and your app on the needs of that specific customer niche.  Get it right with your ideal customer, and then you can grow from there with later versions of your app.

3. Stay Flexible

New apps aren't always successful right out of the gate.  Be ready to see how your customers and the market reacts to your app, and if you need to then pivot your business to address the opportunities as they present themselves.

4. Communicate to your Target Customers

As you bring your app to market, stay in communication with your target customers - get active in forums where they participate, answer questions promptly, encourage discussion in social media.   The more conversation you can encourage, the more likely people are to consider and try out your app.

5. Make it Visual

Remember - a picture really is worth a thousand words.

Make a video for your app launch, and have relevant graphics, images, and screen shots.

Recent Articles

  1. Business Plan Writing for Software Companies in a Service-Oriented World

    Mar 05, 18 06:00 PM

    Guidance and examples to help you write a business plan for your software/services company considering new services business models.

    Read More

  2. Software Marketing Strategy Course - Marketing Classes

    Feb 26, 18 09:15 AM

    Sign up for the Software Marketing Strategy Course from Software Marketing Advisor and build a killer marketing plan for 2018

    Read More

  3. Defining & Marketing Niche Software: Finding a Niche, Software Marketing Focus

    Feb 27, 17 03:33 PM

    Marketing niche software can be a recipe for success by keeping the focus on addressing a specific usage and market really, really well. Read this article to learn how.

    Read More

Subscribe to our newsletter

Enter Your E-mail Address
Enter Your First Name (optional)

Don't worry — your e-mail address is totally secure.
I promise to use it only to send you The Software Business Advisor.

Get your marketing strategy audit

Click here to sign up for our Sales & Marketing Strategy Audit service. We've got fantastic feedback from clients. We'll do a detailed review of your current sales & marketing, website, collateral, and offer specific recommendations for improvement.             

Get Your Audit Now

Join the software marketing toolkit program

Click here to join our 7-Step Marketing toolkit program to help market and sell your software, or just get access to all our materials or some coaching to do it yourself.