You're getting ready to introduce your new app, and you need an app go-to-market strategy plan?
Keep reading to find out my top 5 tips to keep in mind when launching your app. You can also download our app go-to-market strategy package, including a great launch plan that will cover everything you need to launch your app successfully.
My first piece of advice for any new app introduction is don't start your marketing too late. It's important to have all your ducks lined up prior to uploading your app to the app stores. Make sure you have great copy to describe your app, a compelling website, have a press release ready to go, and start collecting emails of prospective customers as early as you can.
Make sure that you have a really clear picture of the ideal target customer for your app, and at the beginning you should only focus your marketing and your app on the needs of that specific customer niche. Get it right with your ideal customer, and then you can grow from there with later versions of your app.
New apps aren't always successful right out of the gate. Be ready to see how your customers and the market reacts to your app, and if you need to then pivot your business to address the opportunities as they present themselves.
As you bring your app to market, stay in communication with your target customers - get active in forums where they participate, answer questions promptly, encourage discussion in social media. The more conversation you can encourage, the more likely people are to consider and try out your app.
Remember - a picture really is worth a thousand words.
Make a video for your app launch, and have relevant graphics, images, and screen shots.
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