June Offer: Software Company Coaching/Planning Discount Offer
Coaching session with free business/marketing plan template - this month only
I have some available coaching sessions on the schedule still for this month. So if you sign up this month only you will also get a free business or marketing plan package of your choice ($20-40 value).
Sign up for a software business or marketing coaching session at the link below or email firstname.lastname@example.org
The coaching session is $100 and includes one hour of direct 1-on-1 consulting (phone/Skype/email) the output of which is a detailed to-do list that you can go execute, a business or marketing planning package, and email followup to help you stay on track with the to-do list coming out of the session.
Click here to sign up for the coaching discount bundle now
send me an email at email@example.com
and let me know which planning package you would like to receive for FREE: software business plan package, SaaS business plan package or software marketing plan package. This bundled discount is only available in June so sign up now.
Do You Have an Effective Marketing Strategy Process?
Selling technology effectively requires an effective marketing strategy process.
There is a huge difference between technology marketing done well, and technology marketing done poorly. Whether you sell software, web services, SaaS subscriptions, hardware, or IT services, we’ve all made these mistakes.
Top 3 Mistakes in Technology Marketing
1. Waiting to complete your product before you start marketing it. Instead, marketing needs to go hand-in-hand with product definition and development. A good marketing strategy process starts with understanding your customer… more about that below.
2. Trying to market your feature list instead of a solution to a problem. Too many providers of technology end up talking about their software/hardware/service features and capabilities, rather than putting it in language the customer can relate to: how does it provide a solution to a problem? Only after you’ve convinced the customer you have a solution to their problem will they listen to your feature list.
3. Trying to solve too large of a problem. If you’re just starting out, don’t try to tackle every problem that your product could solve. Instead, identify a subset of problems that (a) truly differentiate you, and (b) allow you to focus and rise above the noise. Then focus your marketing specifically on that niche.
This article on a 7-step marketing strategy process at Easy Marketing Strategies
outlines an easy-to-follow 7 step process to make sure you’re getting the most out of your marketing activities, and a useful ebook to guide you through it.
Comments? Ideas? Feedback? I'd love to hear from you. Just reply to this newsletter and tell me what you think!