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Software Marketing, Sales and Business Strategy

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NEW! SaaS Business Planning Package. Accelerate your SaaS time to market.
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Marketing strategy is more important for software companies now than it has ever been. The computer software industry is undergoing some major changes which are impacting software vendor business models, as well as software marketing and sales tactics. Are you ready to win in a service-oriented world?

Check out our Blog and What's New

June 17, 2009: "Using Social Media for Software Marketing"

June 15, 2009: "Technology Marketers Should Put Customer Usage Models First"

June 15, 2009: "SaaS Marketing: How to Sell SaaS"

June 11, 2009: "Software Company Business Plan: Downloadable Software Business Plan Template"

How do these industry trends impact your software business and your marketing efforts?

  • Software-as-a-Service (SaaS),
  • Services Oriented Architecture (SOA),
  • Cloud Computing,
  • Outsourcing of IT,
  • Open Source Software,
  • Enterprises running IT as a Service Business,
  • And last but not least... the global recession.

Weekly Tidbits June 4, 2009

Recent interesting marketing articles & software news.

* ZDNet "Intuit makes two-pronged PaaS and SaaS push"

* CIO.com "The Next Wave of SaaS"

* Gartner "Gartner says Worldwide SaaS Revenue to Grow 22 Percent in 2009"

The goal of this site is to help software firms make sense of these changes and plan their software business model, product strategy, software sales and marketing to maximize their potential. I've held software/solutions marketing and consulting positions at industry leading companies in high technology for the past fifteen years. I've worked with software and services firms and enterprise companies of all sizes to help them leverage technology for business benefit... from guiding tiny software startups on web services during the dotcom boom, to delivering strategic IT consulting services to Fortune 100 global enterprises.

This website provides my tips and information to assist you in maximizing your software product/service positioning. It is based on my breadth of experience in the software/services world, visibility into the direction of high technology and industry trends such as SaaS, and ongoing consultations with software firms of all types and sizes. In today's economy, every software company must go the extra mile to extract the most value possible from the marketplace today as well as in the future.

Ready to learn the optimal business model, software marketing strategy and sales tools for your particular product and customers? Want to understand more about what these marketplace trends mean for YOUR business? Everything you need is right here.

You can contact us at info@software-marketing-advisor.com or at (281) 685-7368 to connect with a marketing expert.

Software Marketing Blog: What's New at Software Marketing Advisor
This is my site blog for Software-Marketing-Advisor.com, providing advice and resources related to software marketing, software sales and software business planning for a services-oriented world.

Blog - Tech Marketing and Strategy
Check out our blog about tech marketing, software marketing, technology strategy and planning.

About Software Marketing Advisor
About Software Marketing Advisor.com: providing guidance to software/services firms in a service-oriented world.

Software Business Plan and Marketing Strategy
The software business is changing. Get help figuring out the best software business plan and marketing strategy for your software business.

Effective Business Marketing Strategies
Develop effective business marketing strategies that will grow your software business

Developing Your Software Marketing Plan
Tips and resources for developing your software marketing plan. If you sell software or services, you will find resources for refining your marketing strategy and creating winning marketing tactics.

Software Marketing and Advertising Strategies: Four Low-Budget Tips
Software marketing and advertising can be a real challenge for small software companies with limited budgets. Get some valuable tips and strategies here.

Web Software Marketing: Tips for Marketing Your Software Online
Follow these ten strategies to maximize your web software marketing budget. Software marketing online can be a cost-effective marketing alternative - here are our top tips to keep you focused.

Marketing Your Software Consulting Business, Selling IT Services
Provides marketing and sales tips for software consulting business. If you do software development consulting or are selling IT services then see our useful marketing tools and advice.

Software Sales: Six Key Elements
Check out these top tips and templates to help you increase your software sales.

Software Market Trends
Current trends impacting the software market include Software-as-a-Service, subscription pricing, IT outsourcing, SOA, etc

Software Marketing Resource List
My recommended software marketing resource list for software vendors

Free Software Business Advisor Newsletter
The Software Business Advisor is our free monthly newsletter with information about trends in the software business, software marketing tips, software sales help, and business planning.

Software Marketing Consultant Services
Access our software marketing consultant services to get help with marketing strategy and business planning for your software company

The Best Software Marketing Tips: Question and Answer
Wondering where to find software marketing tips to help boost your software sales? Do you have a software marketing question? Check out these Q&A or submit your own question.

Contact Software Marketing Advisor.com
Contact information for Software Marketing Advisor.com for more information or assistance with marketing strategy and business planning for software companies.

Software Marketing Advisor sitemap
This is the sitemap for the Software-Marketing-Advisor.com site. Check out this page to find what you need on the site.


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