This website provides information and guidance for software and SaaS providers, with marketing strategy and business planning information, tools and templates for software and technology services companies looking for help with planning and marketing in a services-oriented world.

Marketing strategy is more important for software companies now than it has ever been. The computer software industry is undergoing some major changes which are impacting software vendor business models, as well as marketing and sales tactics.

Are you ready to win in a service-oriented world?

The fact is that current software industry trends such as SaaS (software-as-a-service) and cloud computing are having a major impact not only on the business of software but on the entire computing industry.

The goal of this site is to help software firms make sense of these changes and plan their software business model, product strategy, software sales and marketing to maximize their potential. You'll find tips and information to help maximize your software product/service positioning.

In today's economy, every software company must go the extra mile to extract the most value possible from the marketplace today as well as in the future.

Ready to learn the optimal business model, software marketing strategy and sales tools for your particular software product or service? Want to understand more about what these marketplace trends mean for YOUR business? Everything you need is right here.

You can contact us at info@software-marketing-advisor.com.