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Software Marketing, Sales and Business Strategy
Welcome to Software-Marketing-Advisor.com! We provide marketing strategy and business planning coaching services, how-to information, tools and templates for software and technology services companies looking for help with marketing in a services-oriented world.
Marketing strategy is more important for software companies now than it has ever been. The computer software industry is undergoing some major changes which are impacting software vendor business models, as well as marketing and sales tactics. Are you ready to win in a service-oriented world?
Current software industry trends such as SaaS (software-as-a-service) and cloud computing are having a major impact on the business of software.
The goal of this site is to help software firms make sense of these changes and plan their software business model, product strategy, software sales and marketing to maximize their potential. I've held software/solutions marketing and consulting positions at industry leading companies in high technology for the past fifteen years. I've worked with software and services firms and enterprise companies of all sizes to help them leverage technology for business benefit... from guiding tiny software startups on web services during the dotcom boom, to delivering strategic IT consulting services to Fortune 100 global enterprises.
This website provides my tips and information to assist you in maximizing your software product/service positioning. It is based on my breadth of experience in the software/services world, visibility into the direction of high technology and industry trends such as SaaS, and ongoing consultations with software firms of all types and sizes. In today's economy, every software company must go the extra mile to extract the most value possible from the marketplace today as well as in the future.
Ready to learn the optimal business model, marketing strategy and sales tools for your particular software product and customers? Want to understand more about what these marketplace trends mean for YOUR business? Everything you need is right here.
You can contact us at info@software-marketing-advisor.com or at (281) 685-7368 to connect with a marketing expert.
Free Software Business Advisor Newsletter The Software Business Advisor is our free monthly newsletter with information about trends in the software business, software marketing tips, software sales help, and business planning.
About Software Marketing Advisor About Software Marketing Advisor.com: providing guidance to software/services firms in a service-oriented world.
Software Marketing Consultant Services Access our software marketing consultant services to get help with marketing strategy and business planning for your software company. See our affordable marketing coaching and business plan services
Testimonials: Software Marketing Success Stories These customer testimonials highlight their software marketing success stories accomplished with Software-Marketing-Advisor.com. See how we can help you improve your marketing strategy.
Contact Software Marketing Advisor.com Contact information for Software Marketing Advisor.com for more information or assistance with marketing strategy and business planning for software companies.
Software Marketing Downloads, Templates, and Tools These software marketing downloads can help you improve your software marketing ROI: tools and templates for software marketing and business planning
Software Business Plan and Marketing Strategy Get tips on defining the best software business plan -- one-time software license, SaaS, subscription, or a hybrid model? Read more to learn how to write a strong business plan.
Developing Your Software Marketing Plan Tips and resources for developing your software marketing plan. If you sell software or services, you will find resources for refining your marketing strategy and creating winning marketing tactics.
Web Software Marketing: Tips for Marketing Your Software Online Follow these ten strategies to maximize your web software marketing budget. Software marketing online can be a cost-effective marketing alternative - here are our top tips to keep you focused.
Software Market Trends and the SaaS Transition Current trends impacting the software market include SaaS or Software-as-a-Service, subscription pricing, IT outsourcing, SOA Get an overview of software trends & what they mean for your business.
The Best Software Marketing Tips: Question and Answer Wondering where to find software marketing tips to help boost your software sales? Do you have a software marketing question? Check out our latest Q&A or submit your own question.
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