Software Marketing, Sales & Business Planning for Software Companies

Welcome to Software Marketing Advisor!

If you need help with building your software business, planning your marketing strategy, and increasing your software sales, then you've come to the right place.

What Do We Do?

We help software and SaaS companies build their businesses, attract the best talent, and effectively identify and communicate to their target customers.

Our goal is to help software companies differentiate themselves from their competition by focusing on a targeted market strategy, aligning resources and skillsets, and defining an effective marketing plan.

We deliver this through lots of free information on this site, downloadable tools and templates, as well as coaching, consulting and search services.

Scroll down for more detail on how Software Marketing Advisor can help.

Need Tools & Templates for Your Software Business Plan?

Click here for our software business planning tools, templates and articles. You'll find business planning templates and guidelines specifically designed for software and SaaS companies.

Need Tools & Templates to Market & Sell Your Software?

Find what you need to accelerate your software marketing and sales here. You can download a marketing plan template, software sales proposal templates, and other helpful information to radically increase the impact of your marketing and sales efforts.

Need Software Marketing Help?

Click here to learn more about consulting services specifically focused on technology and software companies, and affordable coaching sessions.

Need Key Skillsets & Partners to Build Your Business?

Drop us a line to learn about how our executive search services can help you recruit top technical and business talent to drive your company to the next level, or connect with me on LinkedIn.

We can also help with introduction to funding sources, or help identify partners to grow your ecosystem. Or if you are looking to make a strategic career transition in the software industry, contact us for help in identifying your next opportunity.

How Can You Profit From the Changing Software Ecosystem?

Our goal is for this site to be a go-to resource for software and technology services companies looking for help with planning and marketing in a services-oriented world.

Marketing strategy is more important for software companies now than it has ever been. The computer software industry is undergoing some major changes which are impacting software vendor business models, hiring and resourcing strategies, as well as marketing and sales tactics.

The fact is that current software industry trends such as SaaS (software-as-a-service), mobility, cloud computing, and "big data" approaches are having a major impact not only on the business of software but on the entire computing industry.

Our goal is to help software firms make sense of these changes and plan their software business model, product strategy, software sales and marketing to maximize their potential.

In today's economy, every software company must go the extra mile to extract the most value possible from the marketplace today as well as in the future.

Ready to learn the optimal business model, marketing strategy and sales tools for your particular software product or service? Want to understand more about what these marketplace trends mean for YOUR business? Everything you need is right here.

Need help with your software marketing or business planning?
Email us at info@software-marketing-advisor.com
or call us at 201-374-0790.

Software Marketing Site Blog: What's New at Software-Marketing-Advisor.com

This is my site blog for Software-Marketing-Advisor.com, providing advice and resources related to software marketing, software sales and software business planning for a services-oriented world.

Blog - Tech Marketing and Strategy

Check out our blog about tech marketing, software marketing, technology strategy and planning.

Free Software Business Advisor Newsletter

The Software Business Advisor is our free monthly newsletter with information about trends in the software business, software marketing tips, software sales help, and business planning.

Get Software Marketing Help with our Membership Programs

Get software marketing help with our pay-as-you-go membership program that gives you the tools to market and sell your software.

Software Marketing Help: Affordable Software Business Coaching Services

Do you need business planning or software marketing help? Check out these affordable software business coaching services.

Software Marketing Consultant Services

As an expert software marketing consultant organization, we provide services to help with marketing strategy and business planning for your software company. Check out some of our testimonials here.

Testimonials: Software Marketing Success Stories

These customer testimonials highlight their software marketing success stories accomplished with Software-Marketing-Advisor.com. See how we can help you improve your marketing strategy.

Software Marketing Download, Templates, and Tools

Choose a software marketing download to improve your software marketing ROI: tools and templates for software marketing and business planning, including business plan templates and marketing plans.

Software Marketing Resource List

My recommended software marketing resource list for software vendors

Software Business Plan and Marketing Strategy

Get tips on defining the best software business plan -- one-time software license, SaaS, subscription, or a hybrid model? Read more to learn how to write a strong business plan.

Effective Business Marketing Strategies

Develop effective business marketing strategies that will grow your software business

Software Market Trends and the SaaS Transition

Current trends impacting the software market include SaaS or Software-as-a-Service, subscription pricing, IT outsourcing, SOA Get an overview of software trends & what they mean for your business.

Software Sales: Six Key Elements

Check out these top tips and templates to help you increase your software sales.

Developing Your Software Marketing Plan

Tips and resources for developing your software marketing plan. If you sell software or services, you will find resources for refining your marketing strategy and creating winning marketing tactics.

Software Marketing and Advertising Strategies: Four Low-Budget Tips

Software marketing and advertising can be a real challenge for small software companies with limited budgets. Get some valuable tips and strategies here.

Web Software Marketing: Tips for Marketing Your Software Online

Follow these ten strategies to maximize your web software marketing budget. Software marketing online can be a cost-effective marketing alternative - here are our top tips to keep you focused.

Marketing Your Software Consulting Business, Selling IT Services

Provides marketing and sales tips for software consulting business. If you do software development consulting or are selling IT services then see our useful marketing tools and advice.

About Software Marketing Advisor

About Software Marketing Advisor.com: providing guidance to software/services firms in a service-oriented world.

Contact Software Marketing Advisor.com

Contact information for Software Marketing Advisor.com for more information or assistance with marketing strategy and business planning for software companies.

The Best Software Marketing Tips: Question and Answer

Wondering where to find software marketing tips to help boost your software sales? Do you have a software marketing question? Check out our latest Q&A or submit your own question.

Software Marketing Advisor sitemap

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