Software Marketing, Sales & Strategy

Do you need help with your software marketing strategy?

Need some input on building your software business?

Looking for assistance to increase your software sales?

You've come to the right place...

No budget to hire a fulltime marketing person?  No problem!  Let Software Marketing Advisor take care of your marketing needs. From monthly DIY to full-service outsourced marketing.  

Check out the details here.

What Do We Do?

We help software and SaaS companies build their businesses, position and market their products and services, and effectively identify and communicate to their target customers.

Our goal is to help software companies differentiate themselves from their competition by focusing on a targeted market strategy, communicating their messages effectively, and defining an effective marketing plan and sales approach.

We deliver this through our 7-Step Software Marketing Toolkit, results-focused coaching and consulting services, downloadable tools and templates, and lots of free information on this site.

Please keep reading for more detail on how Software Marketing Advisor can help.

Need Tools & Templates for Your Software Business Plan?

Click here for our software business planning tools, templates and articles. You'll find business planning templates and guidelines specifically designed for software and SaaS companies.

You can also take a look at our 7-Step Software Marketing Program for help with marketing strategy, access to all our business and marketing plans, as well as tips and tricks to grow your business.

Need Tools & Templates to Market & Sell Your Software?

Check out the 7-Step Software Marketing Toolkit.  It has all you need to help you effectively market and sell your software.

For additional information and advice, find what you need to accelerate your software marketing and sales here. You can download a marketing plan template, software sales proposal templates, and other helpful information to radically increase the impact of your marketing and sales efforts.

Need Software Marketing Help?

Click here to learn more about consulting services specifically focused on technology and software companies, and affordable coaching sessions.  Many of our clients find our 7-Step Software Marketing Toolkit to be a great program to get the software marketing help they need on a subscription basis.

Need Help with Partnering or Channel Strategy to Build Your Business?

Drop me a line to learn about how I can help you with finding the right partners or channel to drive your company to the next level, or connect with me on LinkedIn.

We can help with introduction to funding sources, or help identify partners to grow your ecosystem.

How Can You Profit From the Changing Software Ecosystem?

Our goal is for this site to be a go-to resource for software and technology services companies looking for help with planning and marketing in a services-oriented world.

Marketing strategy is more important for software companies now than it has ever been. The computer software industry is undergoing some major changes which are impacting software vendor business models, hiring and resourcing strategies, as well as marketing and sales tactics.

The fact is that current software industry trends such as SaaS (software-as-a-service), mobility, cloud computing, and "big data" approaches are having a major impact not only on the business of software but on the entire computing industry.

Our goal is to help software firms make sense of these changes and plan their software business model, product strategy, software sales and marketing to maximize their potential.

In today's economy, every software company must go the extra mile to extract the most value possible from the marketplace today as well as in the future.

Ready to learn the optimal business model, marketing strategy and sales tools for your particular software product or service? Want to understand more about what these marketplace trends mean for YOUR business? Everything you need is right here.

Need help with your software marketing or business planning?

Email us at or call 201-374-0790.

Or join us in the 7-Step Software Marketing Toolkit program.

Recent Articles

  1. Software Blogs

    Sep 28, 15 10:13 AM

    Links to the valuable software blogs that I read related to software marketing and business

    Read More

  2. New Blog Post: 5 Top Challenges When Marketing B2B Software

    Sep 14, 15 03:19 PM

    What’s so different about marketing business-to-business (B2B) anyway? I’ve spent most of my career in marketing of business software and services, so I get asked this question a lot. How is marketing…

    Read More

  3. Stop Promoting Your App!

    Sep 06, 15 02:00 PM

    What is the biggest mistake that software marketers make? Promoting their app! Yes you heard that right…. the biggest mistake that software marketers make is focusing too much on promoting their app.

    Read More

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