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Software Marketing, Sales and Business Strategy

Welcome to Software Marketing Advisor!

This website provides information and guidance for software and SaaS providers, with marketing strategy and business planning information, tools and templates for software and technology services companies looking for help with planning and marketing in a services-oriented world.

Marketing strategy is more important for software companies now than it has ever been. The computer software industry is undergoing some major changes which are impacting software vendor business models, as well as marketing and sales tactics.

Are you ready to win in a service-oriented world?

The fact is that current software industry trends such as SaaS (software-as-a-service) and cloud computing are having a major impact not only on the business of software but on the entire computing industry.

The goal of this site is to help software firms make sense of these changes and plan their software business model, product strategy, software sales and marketing to maximize their potential. You'll find tips and information to help maximize your software product/service positioning.

In today's economy, every software company must go the extra mile to extract the most value possible from the marketplace today as well as in the future.

Ready to learn the optimal business model, software marketing strategy and sales tools for your particular software product or service? Want to understand more about what these marketplace trends mean for YOUR business? Everything you need is right here.

You can contact us at info@software-marketing-advisor.com.



Software Marketing Site Blog: What's New at Software-Marketing-Advisor.com
This is my site blog for Software-Marketing-Advisor.com, providing advice and resources related to software marketing, software sales and software business planning for a services-oriented world.

Free Software Business Advisor Newsletter
The Software Business Advisor is our free monthly newsletter with information about trends in the software business, software marketing tips, software sales help, and business planning.

Software Marketing Consultant Services
As an expert software marketing consultant organization, we provide services to help with marketing strategy and business planning for your software company. Check out some of our testimonials here.

Testimonials: Software Marketing Success Stories
These customer testimonials highlight their software marketing success stories accomplished with Software-Marketing-Advisor.com. See how we can help you improve your marketing strategy.

About Software Marketing Advisor
About Software Marketing Advisor.com: providing guidance to software/services firms in a service-oriented world.

Contact Software Marketing Advisor.com
Contact information for Software Marketing Advisor.com for more information or assistance with marketing strategy and business planning for software companies.

Software Marketing Help: Affordable Software Business Coaching Services
Do you need software marketing help? As a software marketing consultant, I provide affordable software business coaching services.

Software Marketing Download, Templates, and Tools
Choose a software marketing download to improve your software marketing ROI: tools and templates for software marketing and business planning, including business plan templates and marketing plans.

Software Marketing Resource List
My recommended software marketing resource list for software vendors

Software Business Plan and Marketing Strategy
Get tips on defining the best software business plan -- one-time software license, SaaS, subscription, or a hybrid model? Read more to learn how to write a strong business plan.

Effective Business Marketing Strategies
Develop effective business marketing strategies that will grow your software business

Software Market Trends and the SaaS Transition
Current trends impacting the software market include SaaS or Software-as-a-Service, subscription pricing, IT outsourcing, SOA Get an overview of software trends & what they mean for your business.

Software Sales: Six Key Elements
Check out these top tips and templates to help you increase your software sales.

Developing Your Software Marketing Plan
Tips and resources for developing your software marketing plan. If you sell software or services, you will find resources for refining your marketing strategy and creating winning marketing tactics.

Software Marketing and Advertising Strategies: Four Low-Budget Tips
Software marketing and advertising can be a real challenge for small software companies with limited budgets. Get some valuable tips and strategies here.

Web Software Marketing: Tips for Marketing Your Software Online
Follow these ten strategies to maximize your web software marketing budget. Software marketing online can be a cost-effective marketing alternative - here are our top tips to keep you focused.

Marketing Your Software Consulting Business, Selling IT Services
Provides marketing and sales tips for software consulting business. If you do software development consulting or are selling IT services then see our useful marketing tools and advice.

The Best Software Marketing Tips: Question and Answer
Wondering where to find software marketing tips to help boost your software sales? Do you have a software marketing question? Check out our latest Q&A or submit your own question.

Software Marketing Advisor sitemap
This is the sitemap for the Software-Marketing-Advisor.com site. Check out this page to find what you need on the site.

Software-Marketing-Advisor privacy policy and disclaimer
Software-Marketing-Advisor privacy policy and disclaimer


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Featured Downloads

SaaS Business Plan Template

A detailed business plan template for SaaS companies

Software Company Business Plan Template

An easy-to-use business plan template for software product companies

Software Marketing Plan Template

A time-saving marketing plan template designed specifically for software firms




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