A number of trends are driving major changes in software vendor business models. As a result, marketing strategy is more important now than it has ever been... Are you ready to win in a service-oriented world?

The software industry has been pretty static for many years... but now several technology and business trends are having significant impact on software vendors. In many cases vendors are finding it more profitable to move beyond the traditional “software vendor” mold and are morphing into services businesses, internet/web businesses and/or consulting firms.

These are trends such as:

• Software-as-a-Service (SaaS),
• Services Oriented Architecture (SOA),
• outsourcing of IT,
• open source software, and
• enterprise customers running IT as a service business.

The goal of this site is to help business ISV's make sense of these changes and plan their business model and product strategy to maximize their software marketing and software sales potential. I've held software/solutions marketing and consulting positions at industry leading companies in high technology for the past fifteen years. I've worked with software and services firms and enterprise companies of all sizes to help them leverage technology for business benefit... from guiding tiny software startups on web services during the dotcom boom, to delivering strategic IT consulting services to Fortune 100 global enterprises.

I hope to bring some of this breadth of experience in the software/services world and visibility into the direction of high technology to bear to assist you in maximizing your product/service positioning to extract the most value you can from the business marketplace today and in the future.

Ready to learn the optimal business model, software marketing strategy and sales tools for your particular product and customers? Want to understand more about what these marketplace trends mean for YOUR business? Everything you need is right here: