Software Marketing, Sales & Strategy

Do you need help with your software marketing strategy?

Need some input on building your software business?

Looking for assistance to increase your software sales?

You've come to the right place...

What Do We Do?

We help software and SaaS companies build their businesses, position and market their products and services, and effectively identify and communicate to their target customers.

Our goal is to help software companies differentiate themselves from their competition by focusing on a targeted market strategy, communicating their messages effectively, and defining an effective marketing plan and sales approach.

We deliver this through our results-focused coaching and consulting services, downloadable tools and templates, and lots of free information on this site.

Please keep reading for more detail on how Software Marketing Advisor can help.

Need Tools & Templates for Your Software Business Plan?

Click here for our software business planning tools, templates and articles. You'll find business planning templates and guidelines specifically designed for software and SaaS companies.

Need Tools & Templates to Market & Sell Your Software?

Find what you need to accelerate your software marketing and sales here. You can download a marketing plan template, software sales proposal templates, and other helpful information to radically increase the impact of your marketing and sales efforts.

Need Software Marketing Help?

Click here to learn more about consulting services specifically focused on technology and software companies, and affordable coaching sessions.

Need Help with Partnering or Channel Strategy to Build Your Business?

Drop me a line to learn about how I can help you with finding the right partners or channel to drive your company to the next level, or connect with me on LinkedIn.

We can help with introduction to funding sources, or help identify partners to grow your ecosystem.

How Can You Profit From the Changing Software Ecosystem?

Our goal is for this site to be a go-to resource for software and technology services companies looking for help with planning and marketing in a services-oriented world.

Marketing strategy is more important for software companies now than it has ever been. The computer software industry is undergoing some major changes which are impacting software vendor business models, hiring and resourcing strategies, as well as marketing and sales tactics.

The fact is that current software industry trends such as SaaS (software-as-a-service), mobility, cloud computing, and "big data" approaches are having a major impact not only on the business of software but on the entire computing industry.

Our goal is to help software firms make sense of these changes and plan their software business model, product strategy, software sales and marketing to maximize their potential.

In today's economy, every software company must go the extra mile to extract the most value possible from the marketplace today as well as in the future.

Ready to learn the optimal business model, marketing strategy and sales tools for your particular software product or service? Want to understand more about what these marketplace trends mean for YOUR business? Everything you need is right here.

Need help with your software marketing or business planning?

Email us at
or call us at 201-374-0790201-374-0790.

Software Marketing Site Blog: What's New at
This is my site blog for, providing advice and resources related to software marketing, software sales and software business planning for a services-oriented world.
Blog - Tech Marketing and Strategy
Check out our blog about tech marketing, software marketing, technology strategy and planning.
Free Software Business Advisor Newsletter
The Software Business Advisor is our free monthly newsletter with information about trends in the software business, software marketing tips, software sales help, and business planning.
Software Marketing Help: Software Business Coaching Program
Get help with your software business planning, sales and marketing. Sign up for our software marketing coaching programs. First 20 minutes free.
Get Software Marketing Help with our Membership Programs
Get software marketing help with our pay-as-you-go membership program that gives you the tools to market and sell your software.
Software Marketing Classes and Sales and Marketing Training
Need to learn how to plan marketing activities that drive real business growth? Check out our software marketing classes to help you build an effective, data-driven marketing plan.
Software Marketing Consultant Services
As an expert software marketing consultant organization, we provide services to help with marketing strategy and business planning for your software company. Check out some of our testimonials here.
Testimonials: Software Marketing Success Stories
These customer testimonials highlight their software marketing success stories accomplished with See how we can help you improve your marketing strategy.
Software Marketing Download, Templates, and Tools
Choose a software marketing download to improve your software marketing ROI: tools and templates for software marketing and business planning, including business plan templates and marketing plans.
Software Marketing Resource List
My recommended software marketing resource list for software vendors
Software Business Plan and Marketing Strategy
Get tips on defining the best software business plan -- one-time software license, SaaS, subscription, or a hybrid model? Read more to learn how to write a strong business plan.
Effective Business Marketing Strategies
Develop effective business marketing strategies that will grow your software business
Software Market Trends and the SaaS Transition
Current trends impacting the software market include SaaS or Software-as-a-Service, subscription pricing, IT outsourcing, SOA Get an overview of software trends & what they mean for your business.
Software Sales: Six Key Elements
Check out these top tips and templates to help you increase your software sales.
Developing Your Software Marketing Plan
Tips and resources for developing your software marketing plan. If you sell software or services, you will find resources for refining your marketing strategy and creating winning marketing tactics.
Software Marketing and Advertising Strategies: Four Low-Budget Tips
Software marketing and advertising can be a real challenge for small software companies with limited budgets. Get some valuable tips and strategies here.
Web Software Marketing: Tips for Marketing Your Software Online
Follow these ten strategies to maximize your web software marketing budget. Software marketing online can be a cost-effective marketing alternative - here are our top tips to keep you focused.
Marketing Your Software Consulting Business, Selling IT Services
Provides marketing and sales tips for software consulting business. If you do software development consulting or are selling IT services then see our useful marketing tools and advice.
About Software Marketing Advisor
About Software Marketing providing guidance to software/services firms in a service-oriented world.
Contact Software Marketing
Contact information for Software Marketing for more information or assistance with marketing strategy and business planning for software companies.
The Best Software Marketing Tips: Question and Answer
Wondering where to find software marketing tips to help boost your software sales? Do you have a software marketing question? Check out our latest Q&A or submit your own question.
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